2024 has been another transformative year in the world of product marketing, with the industry quickly adapting to technological advancements and shifting market landscapes.
As we navigate the complex terrain of product marketing, what better way to recognize the incredible talent driving innovation than by highlighting the 100 product marketers who are reshaping the industry – as voted by the global product marketing community?
From AI-empowered strategists and digital transformation pioneers to data-driven insights experts and growth innovation specialists, these distinguished professionals represent the cutting edge of marketing excellence in a year marked by unprecedented technological disruption and strategic reimagining.
Without further ado, allow us to unveil the Top 100 Product Marketing Influencers of 2024… 🥁
The Top 100 Product Marketing Influencers
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Amit Alagh – Global Product Marketing Manager, Wolters Kluwer
Amit is the Global Product Marketing at Wolters Kluwer, leading both strategic and tactical initiatives, including positioning, messaging, competitive differentiation, and sales enablement for the Corporate Performance Management platform, CCH Tagetik. Amit is also the London chapter lead for the Product Marketing Alliance and actively supports the community through mentoring and hosting the PMM Fix series. He holds an LLB (Hons) from the University of Reading, an MSc from Dublin City University, and an MBA from IE Business School.
Phill Agnew – Founder and Host of Nudge Podcast
Phill is a keen writer and avid public speaker with specific interests in product marketing, brand development, and entrepreneurialism. He hosts Nudge, a podcast that helps marketers understand the science behind good marketing.
Eugenia Alfonzo – Product Marketing Manager, Netflix
Eugenia Alfonzo is a Product Marketing Manager at Netflix. A product marketer with extensive experience, Eugenia has honed her PMM credentials working in teams at the likes of Trello, Factual Inc, Instagram, and Tumblr.
Marcus Andrews – Senior Director of Product Marketing, Pendo
Marcus Andrews handles product marketing at Pendo. Before that, he was a Product Marketing leader at HubSpot where he designed narratives, created go-to-market strategies, and launched products. He is passionate about product marketing, his family, and basketball. He’s an active member of the larger product marketing community, a writer, speaker, and host of the Product Marketing Experts Podcast.
Natasha Anich – Director of Global Product Marketing, Reapit
Natasha Anich is a global marketing and communications leader, with 24+ years of shaping transformative strategies across B2B/ B2C brands, products, and services in a range of industries, including SaaS/technology. Her expertise sparks product marketing, customer-centric innovation, digital disruption, and integrated campaigns driving substantial growth and behavior change. Natasha champions engaged teams and brands focused on problem-solving, customer value, and unforgettable experiences. Her belief in purposeful marketing extends beyond numbers, emphasizing the enduring impact on teams and individuals.
Beth Barach – Senior Director of Product Marketing, NetSPI
Beth is an engaging leader passionate about evangelizing complex technical concepts as clear business value outcomes. She is renowned for developing compelling go-to-market strategies and leading strategic execution for successful product launches. An experienced storyteller with a strategic and analytical mindset, Beth successfully engages and educates customers and prospects. She has a proven track record of developing and leading product marketing and cross-functional teams and delivering results.
Mike Berger – VP of Product Marketing, ClickUp
Mike Berger is a creative, energetic, and results-oriented product marketing leader with a proven ability to build strong teams and drive growth. He led product marketing teams at Marketo, Gainsight, SurveyMonkey and ClickUp, and is now one of the founding partners of Harmonic Message, a product marketing consultancy focused on strategic narratives, positioning and messaging. Mike is a strong storyteller who has mentored many aspiring PMMs throughout his career.
Anna Borbotko – Sales Enablement Lead (B2B), TomTom
Anna is leading and transforming the B2B buying and sales experience at TomTom, a global mapping and navigation technology provider. With over 8 years in the B2B product marketing galaxy, she has honed strong people and management skills, serving as a role model and inspiration for many while genuinely enjoying fostering team growth.
Katherine Brittain – Director of Product Marketing, Monzo
Katherine has worked in tech for well over a decade. She began her career in the Bay Area at Dropbox where she helped launch and reposition its business & consumer product lines. She then went on to hold a number of product marketing leadership positions before eventually moving to Monzo, where she is currently Director of Product Marketing for Borrowing. Katherine is also an ambassador for Product Marketing Alliance.
Sean Broderick – Director of GTM & Product Marketing, Sitecore
Sean Broderick is the Director of Product Go-to-Market at Sitecore, and describes himself as “a dynamic marketeer with a flair for brevity.” Before joining Sitecore, Sean was part of the team at eCommerce company eDesk, and Altify, where he was the Senior Product Marketing Manager. Sean is a Dublin Ambassador for Product Marketing Alliance, and hosts the podcast Product Marketing AI, a show that’s described as “being on a mission to make product marketers’ lives easier.”
Jacki Schroder Brown – Fractional CMO and Product Marketer
Jacki specializes in helping hospitality and travel technology companies grow through strategic positioning, messaging, and content marketing campaigns. Her diverse B2C background – spanning industries from appliances to hair care and protein bars – enables her to craft compelling, conversion-driven narratives. A two-time team builder and former graduate school professor, she excels at mentoring and scaling teams. With seven years of focused hospitality and travel expertise, she has supported solutions across hotel operations, marketing, and revenue management, including staff collaboration, digital marketing, booking engines, market intelligence, and distribution technologies.
Gab Bujold – Founder, Press X to Market
Gab is a messaging strategist and co-host of the podcast ‘We’re Not Marketers’. He specializes in helping B2B SaaS startups achieve message-market fit by crafting compelling messaging that resonates with ideal customer profiles. Through his work with founders and product marketers, Gabriel develops impactful strategies that drive conversions and scale growth.
Wade Burrell – Senior Product Marketing Manager, Intuit Mailchimp
As Senior Product Marketing Manager at Intuit Mailchimp, Wade Burrell excels in driving transformative growth through innovative go-to-market strategies and comprehensive product roadmaps. At Mailchimp, he led the launch and growth of nearly all key products, significantly enhancing customer experiences and setting industry standards. Before Mailchimp, Wade played a crucial role at Worldpay, leading successful product launches and refining market positioning strategies.
Alicia Carney – Head of Product Marketing, Ravio
Alicia is a product marketing expert and co-founder of Moonshot – a community focused on teaching strategic mindset and go-to-market foundations to startup PMMs.
From San Francisco to London, Alicia has 13+ years of experience scaling fast-paced startups resulting in one merger, one acquisition, and one IPO. At Deliveroo, she led global product marketing to launch and scale 20+ technology products serving the needs of 100,000 restaurant partners and millions of consumers globally.
After building three early-stage B2B marketing teams from scratch, Alicia is currently the Head of Marketing at Ravio, Europe’s leading compensation platform helping fast-growing businesses to make pay equity become easy and effortless.
Kevin Chan – Director of Product Marketing, Fleetio
Kevin is a Senior Product Marketing Leader with 12+ years across both Marketing and Product functions and 7+ years leading remote, globally distributed teams. He’s also a speaker, content contributor, and mentor for the Product Marketing Alliance, as well as the Top 50 Product Marketing Mentor on ADPList Mentorship Network.
Vijay Chauhan – VP of Product Marketing, Zscaler
Vijay Chauhan is an information security expert serving as VP of Product Marketing at Zscaler. He has over 16 years of experience spanning security operations, engineering, and product leadership roles at Barclays, Splunk, and Illumio. Vijay holds graduate degrees in computer science and Sanskrit from Stanford University and the University of Pennsylvania. He has numerous patents and his key skills lie in the likes of management, information security, IT strategy, SQL, governance, business analysis, and more.
Hope Chauland – Product Marketing Consultant, The Go To Group
With over a decade of global experience, Hope is an accomplished Senior Product Marketer in B2B SaaS. From collaborating with early-stage startups to shaping and executing go-to-market strategies for global corporations like Microsoft, she is a recognized leader and expert with a proven track record. In addition to consulting, Hope is well-known in the product marketing community for her career coaching programs that deliver transformative individual and group sessions. She also leads workshops as an Expert in Residence for the Product Marketing Alliance (PMA), helping teach best practices and guiding internal organizational strategy.
Jeffrey Paul Cotrupe – Director of Marketing, SingleStore
Jeffrey is a strategic leader and hands-on contributor. He has driven remarkable revenue growth and retention across technology leaders, including MongoDB (Nasdaq: MDB), Gartner (NYSE: IT), ADC (NYSE: TEL), Stratecast, and SingleStore. At ADC, he launched a cloud software solution that grew revenue by 250% and secured an exit at a 7.5X multiple. Throughout his career, he has facilitated successful acquisitions for four companies and helped SingleStore and MongoDB scale cloud revenue to over 50%.
Elizabeth Dailing – VP of Product Marketing, G2
Elizabeth Dailing is a high-performance product, marketing, and sales professional focused on the development and creation of strong product positioning, market analysis, branding, value propositions, competitive differentiation, and campaigns. Her strengths also lie in audience engagement, demand generation, and strategic planning including effective execution and measurable objectives.
Jason Druss – Senior Product Marketing Manager of Video, Adobe
With a rich background in video and post-production, Jason is currently helping to build the future of Pro Video as a Senior Product Marketing Manager and Strategist at Adobe, working on revolutionary products like Frame.io and the world’s #1 NLE Adobe Premiere Pro. At the heart of his professional journey is a passion for storytelling and customer empathy, driving successful product launches, innovative product roadmaps, and continued business growth.
April Dunford – Founder, Ambient Strategy
April Dunford is a positioning expert and CEO of Ambient Strategy where she helps companies successfully launch new products by shaping the markets they compete in. Before Ambient Strategy, April had a 25-year career managing marketing and product teams at a series of seven successful startups, six of which were acquired. During her in-house career, April launched 16 products into the market, three of which became billion-dollar businesses. At Ambient Strategy, April has worked with dozens of startups helping them position their products for growth. April is a sought-after international keynote speaker and author of the bestselling book “Obviously Awesome, How to Nail Product Positioning so Customers Get it, Buy it, Love it.”
Ericka Durgahee – Product Marketing Manager, TransUnion
Ericka is a SaaS Product Marketing Manager who focuses on translating complex products, features, or data into valuable insights and solutions via multi-channel storytelling. Her passion for bringing teams together is enhanced by her excitement for the problems solved. Ericka seeks out ways to excite sales, bring stories together, and own the end-to-end product marketing strategy. She has experience across SaaS, Automotive, and Aviation, spanning project and program management, brand and campaign marketing before moving into the PMM space. Ericka has a Master’s degree in intelligence studies, a Mini MBA in Marketing, and is Advanced PMM Certified with the PMA.
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Kelly Emo – Senior Principal, Platform Product Marketing, WorkDay
With 20+ years in Product and Solution Marketing, Kelly has established herself both as a people leader and an individual contributor. In fact, she has made a habit of moving in and out of leadership roles, balancing a passion for growing teams and keeping her technology, product, and marketing skills up to speed with new innovations and changing best practices.
Archita Fritz – Strategic Growth Catalyst, Ready Set Bold
Archita Fritz is a strategic growth architect and award-winning board advisor with over 20 years of experience in Life Sciences, MedTech, and Tech. She has launched 25+ products globally, generating $2.1 billion in revenue. Starting as an Electrical Engineer, Archita advanced to lead international marketing for a Fortune 500 MedTech firm. Her expertise in market entry and operational scalability supports VC and PE-backed startups across the US, Europe, and Africa. As a thought leader and keynote speaker, Archita is committed to fostering inclusive cultures and driving bold transformations in the industry.
Talya Heller G – Competitive Positioning Consultant and Founder, Down to a T
Talya Heller G. is a competitive intelligence and positioning specialist for sales-led SaaS B2B organizations, bringing a wealth of experience in marketing, product, and business strategy. Prior to founding her consultancy, Down to a T, she worked as a founding PMM and director of Product Marketing at growth stage startups, and before that as a Sr. Product Manager and PMO at HP. These days, she’s helping companies understand their market position, and develop strategies to improve their sales performance.
Bianca Galan – Product Marketing Senior Associate, AdTheorent
Bianca is a global product marketing professional and PMA Ambassador with a proven ability to launch and position products across international markets, leveraging deep cultural insights. Currently at AdTheorent, she excels in product marketing with a focus on artificial intelligence, sales enablement, and strategic growth initiatives.
Vishal Ganeriwala – Product and GTM Leader, NVIDIA AI Enterprise
Vishal Ganeriwala has 19+ years of experience in the End User Computing (EUC) industry including Virtual Client Computing (VCC), Unified Endpoint Management (UEM), Content Collaboration, Zero Trust, and Digital Workspace. He has a proven track record across multiple disciplines with leadership roles in product marketing, technical marketing, alliance marketing, business development, and developer marketing.
Rebecca Geraghty – Senior VP of Product Marketing, Publicis Media
Rebecca Geraghty is the Senior VP of Product Marketing at Publicis Media. She has a wealth of experience within the marketing and communications field, having worked in the SaaS, augmented reality, AI, and advanced aerospace technology sectors, to name a few. She specializes in serving as a key spokesperson to be the voice and face of products. Rebecca typically works with complex, early-stage technology to ensure products reflect their value.
Stefan Gladbach – Product Marketing Consultant
Stefan Gladbach is a product marketing leader with over 5+ years of experience. Working as a product marketing consultant, Stefan advises startups on best practices and how to incorporate product marketing into their organization. Stefan also runs the Product Marketing Chronicles YouTube channel, exploring various Product Marketing topics.
Jennifer Goode – Director of Product Marketing, Veritone
Jennifer is an accomplished Product Marketing leader with significant experience in Silicon Valley’s tech startup ecosystem, specializing in go-to-market strategies, messaging, and positioning for AI, SaaS, and data solutions. Her achievements include architecting a new market category that contributed to a successful exit, leading strategic initiatives, and launching an award-winning gen AI product. Beyond her corporate achievements, Jennifer provides strategic GTM guidance to early-stage startups and has solidified her commitment to innovation and public service through nearly a decade of official service as a City Commissioner. Her extensive experience and legal background equip her as a visionary PMM leader adept at establishing market leadership and driving strategy.
Tanwistha Gope – Product Marketing and Growth Lead, Zeotap
Tanwi is a visionary product marketing and growth strategist whose innovative methods have transformed user engagement and driven market success. Her exceptional talent for storytelling has catalyzed the successful launch and widespread adoption of numerous products in various sectors. An active participant in both the Product Marketing and Go-to-Market communities, Tanwi shares her valuable insights, aiding fellow marketers. Her significant influence in the product marketing community and her deep understanding of consumer needs establish her as a key figure in developing marketing practices that significantly enhance brand growth and set industry benchmarks.
Tamara Grominsky – Founder, PMM Camp
Tamara is an award-winning product marketing leader with 10+ years of experience building and scaling PMM teams. She worked in a series of high-impact product marketing roles before founding PMM Camp in early 2023. She helps companies unlock their growth potential by identifying their winning segments, pricing models, and product strategies. She also coaches the next generation of product marketers and strategists to embrace a new philosophy to PMM. Tamara also spent two years as an expert in residence at Product Marketing Alliance.
Carlota Güell – Product Marketing Lead, Decathlon Outdoor
Carlota is an accomplished product marketing leader and the driving force behind the growth of Decathlon Outdoor, where she serves as Product Marketing Lead for the innovative hiking application. Joining as the company’s first product marketing manager, she played a pivotal role in building the function from the ground up, excelling in positioning, messaging, and go-to-market strategies. Beyond her work at Decathlon, Carlota is the founder and host of Product Marketing Stories, the #1 French PMM podcast, where she demystifies product marketing through expert interviews, actionable tips, and real-world methodologies.
Andrew Hatfield – Co-Founder and CEO, Deepstar Strategic
With 28 years of diverse experience across the tech industry, Andrew has built expertise from software development to business strategy, navigating roles in solution architecture, pre-sales, sales, and product marketing. His career spans working with Fortune 500 companies, enterprises, and Silicon Valley startups across the vendor, channel, and end-customer landscapes. In his sales and marketing roles, he generated $196M in sales and built a qualified pipeline exceeding US$1.34bn while successfully launching over 15 products. A relentless advocate for the buyer’s perspective, he specializes in transforming complex product offerings into clear, powerful positioning and messaging that drive growth. His passion lies in storytelling, growth strategy, and equipping teams with the tools they need for success in competitive markets. When he’s not growing revenue, Andrew enjoys the subtle tones of Islay whisky, low ‘n slow BBQ, and snowboarding.
Logan Hendrickson – Product Marketing Lead, 15Five
Logan Hendrickson is the Product Marketing Lead at 15Five, but his career started in sales. After working as an SDR and AE, Logan made the jump into product marketing and hasn’t looked back. He’s passionate about creating scalable, impactful marketing assets and rethinking traditional tools like the one-pager. Whether he’s building out sales enablement programs or brainstorming new ways to tackle competitive intel, Logan is all about finding better, smarter ways to support sales and drive growth.
Emily Highstreet – Fractional GTM Advisor
With extensive experience leading B2B demand generation for organizations ranging from Series A start-ups to global enterprises like Google for Work (Chrome/Android) and Afterpay (acquired by Square), Emily brings a deep understanding of the demand challenges faced by companies at various stages of growth. Her expertise lies in evaluating key technologies, channels, and strategies, tailoring them to align with a team’s unique needs and growth stage.
Nicholas Holland – VP of Product, Artificial Intelligence, HubSpot
Nicholas is a dynamic sales and operations professional with a proven track record across multiple domains. He excels at driving productivity through innovative process improvements and consistently surpassing challenging goals. His adaptive leadership style enables him to thrive in high-pressure environments, masterfully managing complex projects while maintaining exceptional performance.
Amruta Anil Hunnurkar – Head of Product Marketing, SumUp
Amruta is a seasoned marketing strategist with 12+ years of global experience spanning the US, APAC, and EMEA regions, she has successfully orchestrated over 20 product launches. Her expertise lies in crafting compelling global marketing campaigns, driving cross-functional alignment, and developing data-driven positioning strategies. Recognized for her strategic acumen, she excels at defining prioritized marketing plans, conducting comprehensive competitive and consumer research, and implementing innovative solutions that enhance business performance, customer satisfaction, and employee outcomes.
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Sachin Jha – Senior Product Marketing Manager, Safe Security
Sachin is a dynamic professional who has masterfully navigated career transitions from engineering to sales, technical solutions, and product marketing. He brings a unique blend of technical expertise and strategic communication skills. His distinctive background empowers him to excel in tech storytelling and brand positioning, offering a nuanced perspective that sets him apart. Today, he not only decodes the intricacies of product marketing but also mentors startups and solopreneurs, helping them establish robust tech foundations, refine their market positioning, and develop compelling content strategies.
Zachary Johnson – Senior Product Marketing Manager, Grammarly
Zachary is a seasoned product marketing professional with extensive experience in tech and consumer brands. Currently a Senior Product Marketing Manager at Grammarly, he drives growth initiatives and has led the go-to-market strategy for cutting-edge generative AI products like GrammarlyGO. At Microsoft, he held multiple roles over nearly four years, shaping product visions and audience strategies for Surface devices, managing education and accessibility programs, and modernizing influencer engagement. Recognized for his strategic insights and customer focus, he brings a blend of entrepreneurial spirit and corporate expertise to every project he undertakes.
Robert Kaminski – Partner, FletchPMM
Robert is a co-founder and partner at FletchPMM, where he helps early-stage founders position their products and translate them into messaging. He’s consulted with over 100 venture-backed startups to develop their positioning strategy and has incubated and launched 3 new products as a founding team member. Prior to co-founding Fletch, Robert held a series of product marketing leadership positions at companies like Headway and Oracle.
Anusuya Kannabiran – Head of Product Marketing, Squadcast
A dynamic and revenue-driven marketing strategist with over 14 years of experience, Anusuya specializes in merging data-driven insights with creative product marketing strategies to drive growth. Her journey in the SaaS industry has spanned diverse roles, from Sales Leadership to her current position as Head of Product Marketing for a developer-centric platform. In her role, she has led impactful product marketing initiatives that have boosted customer acquisition, enhanced product positioning, and driven revenue growth. From developing competitive positioning strategies to crafting go-to-market plans, she has successfully launched products and campaigns that help scale businesses effectively.
Nitin Kartik – Product Marketing Expert
Nitin Kartik is a recognized leader in product marketing, celebrated as a Product Marketing Alliance Ambassador, a Top Product Marketing Voice, and a Top-50 Product Marketing Creator. With an MBA from the University of Chicago Booth School of Business and a Master’s degree from Stanford University, he brings a powerful combination of academic rigor and practical expertise. As the host of multiple product marketing shows, Nitin interviews industry thought leaders to share fresh insights with the global product marketing community.
Stu Kendall – Director of Product Marketing, Temporal Technologies
Stu is a seasoned product marketing and go-to-market leader with a proven track record of helping data, developer, and analytics companies launch innovative products and achieve ambitious growth and retention goals. As both a strategic leader and a hands-on practitioner, he excels at building high-performing teams while actively contributing to their success.
Kushal Khandelwal – Product Marketing Manager, DBSync
Kushal is an experienced marketer with a passion for technology and innovation and excels at bringing new products to life. He has almost 7 years of experience in marketing (and some in sales), working with bootstrap and high-growth tech companies in the B2B SaaS space. Kushal’s core competencies include product marketing, GTM strategy, and content marketing to B2B and technical developer audiences.
Eran Kinsbruner – Global Head of Product Marketing and Brand Strategy, Lightrun
A distinguished DevOps product marketing executive, Eran is a recognized thought leader, board member advisor for several stealth companies, researcher, and best-selling author of 4 books. With a proven ability to initiate and drive comprehensive Go-to-Market strategies, he excels in product positioning, thought leadership, and cross-organizational leadership. His expertise spans advanced messaging, social media engagement, domain-specific knowledge, and brand awareness growth through strategic event speaking.
Angelos Kottas – VP of Product Marketing, Axonius
Angelos is an accomplished product marketing executive with a proven track record of leading high-performing teams and driving growth for global technology companies. Currently serving as Vice President of Product Marketing at Axonius, a leading cybersecurity platform, he oversees an integrated marketing team focused on product marketing, content, communications, and brand.
Greg Kubacki – Product Marketing Manager, Wargaming
Greg is a product marketing professional with a strong background in driving impactful marketing strategies and partnerships within the gaming industry. Currently serving as Product Marketing Manager for the EMEA region at Wargaming, he leads initiatives that enhance brand presence and engagement. His expertise spans brand partnerships, experiential marketing, live events, performance advertising, and emerging market strategies.
Lucie Laurendon – Head of Product Marketing, Equativ
Lucie is a product marketing professional with over 15 years of experience, she has successfully navigated roles from Product Marketing Manager to Head of Product Marketing across both B2B and B2C domains. Her expertise spans three diverse business sectors, with a strategic focus on new customer acquisition and innovative product launches.
Hila Lauterbach – VP Product Marketing, Scorpion
Hila is a VP of Product Marketing, leading and building GTM teams in international tech start-ups and enterprise.
She has an outstanding record of growing products and services, demand generation, and fostering relationships with FAANG partners, and in the past 14 years, she’s managed and overseen marketing, product marketing, and sales teams. Hila led dozens of B2B SaaS product launches across multiple industries and markets across the US and EMEA.
She has a strong entrepreneurial background – being co-founder of 3 start-ups and holds extensive experience building PMM and Competitive Intelligence functions from scratch.
Madison Leonard – Marketing & Growth Consultant, SaaS Secrets
Madison Leonard is a user researcher turned marketer, with a love for all things product and growth. She’s worked with the fastest-growing companies backed by ventures like Craft, Sequoia, and Y Combinator to launch new products and drive product-led GTM. She’s been nominated for and won awards that speak to these efforts, including the peer-nominated Product Launch of the Year award for her work on “ClickUp Whiteboards.”
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Hugo Macedo – Founder and Managing Partner, Farol Growth Partners
A visionary leader passionate about people, innovation, and transformative change, Hugo specializes in marketing, strategy, and new venture development. With over two decades of experience, he identifies and cultivates market opportunities through strategic thinking, customer-centric approaches, and innovative solutions. His career is distinguished by remarkable achievements in scaling businesses and driving exponential growth.
Sandeep Madala – Senior Product Marketing Manager, MoEngage
Sandeep is a results-oriented marketing professional who drives product visibility through highly targeted marketing campaigns and strategies. He is experienced in successfully launching and growing consumer marketing solutions across APAC and European markets.
Chirag Madhrani – Director of Product Marketing, Zafin
With 10+ years of marketing experience, Chirag specializes in delivering tangible results for businesses. As a direct result of his product marketing skills, he has improved product adoption of a key feature by 36%, enhanced pipeline velocity by 10%, increased Customer Lifetime Value (LTV) by 8%, and generated $37k from upsell revenue alone. In every role, he has approached business problems through a customer-first lens, which has helped him deliver a commendable customer satisfaction score of 79% and a Net Promoter Score (NPS) of 63 for the business.
Div Manickam – Product Marketing Expert
Div is an expert in residence at Product Marketing Alliance. Throughout her career, she’s led B2B SaaS product marketing efforts in startups and Fortune 500 technology companies in collaboration with product, sales, and marketing teams. Div enjoys sharing experiences on career growth, authentic leadership, mindfulness, mental well-being, stress and anxiety, and product marketing.
Aliona Margulis – Senior Product Marketing Manager, Satisfi Labs
Aliona is the Senior Product Marketing Manager at Satisfi Labs and crafts impactful product messaging, leads go-to-market strategies, and drives growth by aligning teams and translating complex solutions into clear value for customers. She is passionate about connecting ideas to results and thrives on turning innovation into tangible success.
Collin Mayjack – Product Marketing Manager, Dataro
As a strategic product marketing leader, Collin leverages his cross-functional dexterity to drive the adoption of AI-powered SaaS solutions. With a keen eye for market gaps, a talent for conveying technology’s value, and a track record of engineering breakout growth through innovative GTM strategy, he accelerates impact through authentic customer alignment.
Sid Misra – VP of Product Marketing and Solution Management, SAP
Sid has a proven track record of growing and transforming enterprise B2B and SaaS organizations by bringing together the power of marketing, product management, developer community, and partner ecosystem. He’s enjoyed a unique career journey, scaling B2B enterprise businesses by leading software engineering, product management, product marketing, and ecosystem development initiatives and teams. Sid enjoys coaching and growing high-performing, diverse teams that drive outstanding results.
Parth Mukherjee – VP of Product Marketing and GTM Strategy, Mindtickle
With over 20 years of driving growth through product and marketing strategy at Adobe, Cognizant, and multiple high-growth startups, Parth has honed the art and science behind frictionless product adoption. Renowned for conceptualizing award-winning campaigns and leading functional teams to deliver exponential revenue growth, he brings tech to life through authentic customer alignment.
Chloe Nicholls – Fractional Product Marketer
Chloe is a revenue-focused product marketing and GTM strategist with 12+ years of B2B marketing experience delivering product marketing strategies. She is experienced at crafting go-to-market strategies, product positioning and messaging, sales enablement, and executing full-funnel customer marketing campaigns.
Michele Nieberding – Director of Product Marketing, MetaRouter
Michele is an accomplished product marketing leader with extensive experience driving go-to-market strategies and shaping impactful marketing initiatives for technology companies. As the Director of Product Marketing at MetaRouter, she leverages her expertise in data analysis, marketing strategy, and product marketing to deliver measurable business outcomes.
Jason Oakley – Founder, Productive PMM
Jason is a product marketing coach, consultant, and creator with 10+ years of experience building PMM functions from scratch. He’s built product marketing teams at three different companies (Klue, Chili Piper, and Uberflip) — each time starting as a founding PMM. Now, he’s on a mission to help founding product marketers and early-stage PMM teams scale faster, focus on the right work, and drive real impact within their organization.
Minesh Patel – Senior Manager of Global Solutions Marketing, Vertex Inc.
A strategist with over 18 years in tech, Minesh is passionate about transforming market insights into tangible business impact. As a Senior Manager of Global Solutions Marketing at Vertex Inc., he has honed his skills in crafting innovative solutions that solve customer challenges, streamline workflows, and drive business growth. Minesh is a data-driven problem solver, leveraging advanced analytics to optimize product roadmaps and go-to-market strategies. With a deep understanding of customer journeys, needs, and market dynamics, he has successfully led cross-functional teams to deliver exceptional results.
Yi Lin Pei – Founder & Career Coach, TechGrowthCoach
Yi Lin Pei is a career coach and product marketing leader with 12 years of experience across B2B/B2C SaaS, IoT, CPG, and consulting sectors. She helps high-achieving professionals land and grow in product marketing, marketing, and other no-code tech roles. Since 2021, she’s helped over 150 professionals land and thrive in their new careers at companies like LinkedIn, Hubspot, Uber, and TikTok.
Anthony Pierri – Cofounder & Partner, FletchPMM
Anthony Pierri is the cofounder of FletchPMM, where he shares his expertise in messaging with early-stage B2B horizontal startups. Prior to founding FletchPMM, Anthony was part of the product marketing team at Headway and helped founders position their products, crush launches, and write compelling messaging.
Jonathan Pipek – Founder and CEO, Blue Manta Consulting
Jonathan is a Go-to-Market (GTM) expert with over a decade of experience in B2B SaaS. He specializes in transforming startup growth through innovative marketing strategies. He also partners with Seed to Series C startups to define and implement powerful market entry strategies. Jonathan’s expertise spans critical areas, including product marketing, positioning, messaging, pricing, and sales enablement.
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Nicole Quick – Director of Product and Technical Marketing, Contentstack
Nicole is an award-winning marketing leader with a proven track record of driving growth and engagement for digital products. She excels at identifying customer needs and crafting effective solutions through comprehensive market research and innovative campaigns. Her expertise spans product launches, messaging strategy, data-driven initiatives, and SEO optimization, resulting in increased customer loyalty and satisfaction.
Ksenia Rabinovich – Product Marketing Professional, Unified Streaming
Ksenia is a product marketing pro with almost 10 years of experience in the B2B tech world. She’s a strategic thinker and results-driven do-er, experienced in launching new products and creating marketing strategies, from positioning, messaging, and packaging to go-to-market campaigns.
Sukanya Ramabadran – Director of Product Marketing, UpShop
A versatile full-stack product marketer with deep expertise in strategy, messaging, positioning, go-to-market distribution, and product adoption, Sukanya has been instrumental in driving product-led growth and data analytics for new product launches. Throughout her career, she has built product marketing verticals from the ground up, establishing robust operating rhythms around product launches, releases, and go-to-market motions to successfully bring products, features, and solutions to market.
Ben Rawnsley-Johnson – VP of Marketing, Censia
Ben Rawnsley-Johnson has spearheaded growth for global SaaS leaders, from pre-revenue startups to $30B+ enterprises like Atlassian. With an extensive track record of building world-class products, brands, and marketing teams, he leads transformations that turn imagination into adoption.
Elliott Rayner – Director of Marketing and Growth, OWOW
Elliott Rayner is the Director of Marketing and Growth at OWOW, an award-winning product studio. He’s also an expert in residence at Product Marketing Alliance, the world’s largest product marketing community, where he shares insights and best practices on shaping the product roadmap and communication strategy behind the latest innovations.
Sapphire Reels – Director of Product Marketing (Enterprise Agility), Atlassian
Sapphire is the Director of Product Marketing, Enterprise Agility at Atlassian. She has a background in B2B product marketing, with a strong focus on storytelling, sales enablement, go-to-market strategy, and market research. Sapphire describes herself as a creative thinker within the realistic scope of an analytical mind. She was an expert in residence at Product Marketing Alliance for over four years, where she shared her insights on structuring product marketing teams around features, functions, lines of business or segments, and more.
Meenal Relekar – Product Marketing Leader and Career Coach
Meenal has 16+ years of experience in both B2B and B2C industries, including consumer products, automobiles, and tech. She’s passionate about elevating PMMs from content creators to strategic partners, involved from ideation to launch. With a customer-first approach, she helps teams solve high-impact problems and drive real change. As an engineer turned PMM, Meenal is passionate about AI and its role in shaping impactful product marketing. After moving to the Bay Area, Meenal transitioned into tech, bringing her CPG insights into roles at companies like DoorDash, Dropbox, Adobe, and Autodesk.
Zach Roberts – Founder, Break into Product Marketing
Zach is the founder of the sales-first product marketing consultancy, Break into Product Marketing. Prior to establishing his consultancy, Zach held product marketing management positions at Dropbox and Klarity. He was recognized as “Newcomer of the Year”, in 2020, by Product Marketing Alliance.
Jon Rooney – VP of Product Marketing, Unity
Jon is a product marketing leader with an extensive background in marketing strategy, product management, and client services. He has domain and vertical experience including in enterprise software, big data, DevOps, IT operations, cloud computing, developer audience marketing, and application platform strategy.
Tim Sadler – Product Marketing Lead, Kolekti
A strategic marketing professional with over two decades of comprehensive B2B and B2C experience, Tim specializes in driving organizational growth through innovative solutions and precise execution. Based in the UK with significant international experience across Europe, the US, the Middle East, Asia, and Australia, he brings a global perspective to product marketing.
Hira Saeed – Marketing Director, WrangleWorks
A dynamic technology leader, product marketer, writer, and entrepreneur with over 11 years of experience in building and marketing innovative tech products, Hira currently leads product marketing at WrangleWorks, a SaaS platform automating data work. As a serial entrepreneur, she founded and led two companies, CaterpillHERs, and Koi.work, successfully raising nearly $1M in funding while developing tech products that have served hundreds of users and partners across multiple geographies.
Sushovan Saha – Head of Global Marketing, Attentive.AI
Sushovan is a distinguished Marketing Leader with 14+ years of extensive experience in B2B SaaS, go-to-market strategies, and digital transformation. He currently serves as the Global Head of Marketing at Attentive.ai. In this role, he leads marketing strategy and execution for B2B SaaS products AutomeaSure and Beam AI, while also managing a talented marketing team.
Luan Santos – Product Marketing Manager, Stone
Luan is a dynamic product marketing professional with seven years of experience in B2B SaaS. He’s known for his self-taught approach, curiosity, and adaptable learning style, he brings an enthusiastic perspective to his work. His specialties encompass product marketing, growth strategy, product-led growth, inbound marketing, and demand generation. Luan has a reputation for being a quick learner and maintaining a positive outlook.
Mandy Schafer – Director of Product Marketing, Mastercard
Specializing in product-led growth and enterprise strategies, Mandy has been instrumental in creating categories such as account-based marketing, agile analytics, smart spaces, and virtual collaboration. Her expertise spans diverse domains including fintech fraud solutions, collaboration technology, B2B marketing, martech, and security solutions, with a focus on identity and access management. With experience ranging from high-growth startups to multinational corporations, she brings a comprehensive and strategic approach to product marketing.
Rebecca Shaddix – Head of Product Marketing, Customer Marketing, and Lifecycle Marketing, Garner Health
Rebecca is an accomplished marketing leader with expertise in product, customer, and lifecycle marketing, as well as a strong commitment to fostering diversity in technology and empowering others through mentorship. As the Head of Product Marketing, Customer Marketing, and Lifecycle Marketing at Garner Health, she drives innovative strategies that enhance customer engagement and elevate product positioning.
Mary Sheehan – Group Manager, Product Marketing, Adobe
An accomplished product marketing leader, Mary has vast experience launching new products, positioning for growth, and creating Go-to-Market strategies that span the entire organization. She is the author of the #1 Amazon best-seller “The Pocket Guide to Product Launches,” and the host of the highest-ranked product marketing podcast, Women in Product Marketing.
Ted Smith – VP, Product Marketing, Zendesk
Ted Smith is an entrepreneurial marketing professional with a track record spanning technology, education, financial services, and manufacturing. His experience includes pricing, competitive intelligence, product strategy, go-to-market strategy, sales enablement, messaging, solutions, market research, and partnership development.
Tom Smith – Head of Product Marketing, Miro
Tom Smith is a strategic B2B product marketing leader, with experience in collaboration, eCommerce, payments, MarTech, AdTech, CMS, search and personalization, platform services, and low-code developer tools.
Carmelo Squillaci – Senior Product Marketing Manager, bsport
Carmelo is passionate about product launches and growth strategies and excels in creating automated and organized systems, particularly with Notion databases. His enthusiasm for helping teams and colleagues drives him to teach and consult in his free time.
Divya Sree – Lead of Technical and Product Growth, Zoho
Divya is a results-driven product marketing manager who conducts in-depth user research, runs A/B experiments, optimizes product-led growth (PLG) strategies, and builds go-to-market strategies for B2B SaaS. She also engages in product discovery meetings with customers to build and execute product roadmaps that align with business goals and customer needs. With over five years of experience in building products, she understands user behavior and preferences and leverages these insights to refine the self-serve experience and achieve PLG objectives.
Rekha Srivatsan – SVP and CMO, Tableau, Salesforce
Rekha is a proven product marketer with experience working in both large and small organizations. Rekha has spent her career building and growing products that help companies connect with their customers.
Nora Stark – Senior Product Marketing Manager, Walnut
Nora transitioned from content marketing five years ago and brings a writer’s passion for product storytelling to her work. With experience across adtech, HR tech, and now the interactive demo space at Walnut, she leverages her background in psychology and collaborative spirit to craft compelling product narratives. Her specialties include go-to-market strategies, product launches, positioning and messaging, sales enablement, market research, content strategy, competitive intelligence, campaign management, and video creation.
Dave Steer – VP of Product Marketing, GitLab
Dave Steer is an experienced marketing leader with a combination of B2C, B2B, and Developer Marketing expertise in product and solutions marketing, brand strategy, and go-to-market. He’s served in marketing leadership roles at some of the most well-known technology brands, from social media platforms (Facebook, Twitter) and infrastructure and cybersecurity (Cloudflare) to Marketplaces (eBay, PayPal). Dave has extensive experience in leading large direct and cross-functional teams to define competitive positioning and bring solutions to market.
Emma Stratton – Founder, Punchy
As founder of the consulting and training firm, Punchy, Emma guides the biggest and brightest companies to market-winning strategies and trains product marketers to create clear, simple, human messaging that stands out. To date, she’s consulted with 80+ companies (Loom, Miro, Outreach, and Uber, to name a few) and trained 536 product marketers from teams at leading companies like Akamai, Atlassian, Oracle, Splunk, and more.
Cris Thome – Global Head of Product Marketing, Uberall
Cris is a marketing leader with extensive experience in product, growth, lifecycle marketing, and team leadership across global organizations. As the Global Head of Product Marketing at Uberall, she has redefined positioning and messaging, spearheaded quarterly product launches with value-driven strategies, led regional and vertical-specific go-to-market efforts, and implemented impactful pricing and packaging initiatives to drive ARR and NRR growth. She also excels in team restructuring and cross-functional collaboration, managing a global team of product marketers across Europe and North America.
Vanessa Thompson – VP of Revenue and Growth Marketing, Twilio
As an accomplished business leader and advisor, Vanessa has provided market, product, and growth strategy guidance to the world’s most successful technology vendors and customers. With sharp critical reasoning skills and a talent for conveying technical merit in an accessible way, she identifies organizational challenges to overcome. Vanessa enjoys diving deeply into emerging technologies to discern evolution opportunities that drive business growth.
Christine Tran – Solutions Marketing Lead, Writer
Christine has over 10 years of leadership experience in B2B technology, helping startups to mid-sized companies strategically communicate value and develop their brand stories. Previously, she’s been a Marketo consultant, martech research analyst, NGO director, and volunteer English teacher abroad. Outside of work, she’s searching for the best Vietnamese soup in Northern California and would love to compare shortlists.
Becky Trevino – Chief Product Officer, Flexera
At Flexera, Becky leads the Product organization which includes Product Management, User Experience, Product Marketing, and Product Operations. Her mission is to form one Product function from strategy through go-to-market to build the leading SaaS platform for technology spend and risk management. She joined Flexera after the acquisition of Snow Software in February 2024, where she also served on the company’s Executive Leadership Team.
Nico Trofim-Bancila – Product Marketing Expert
Nico is a strategic and tactical Lead Product Marketing Manager with 10+ years of local and international B2B and B2C experience within SaaS, edtech, FMCG, and healthcare industries. She’s passionate about coaching team members and implementing scalable processes and has a bias towards a customer-centric approach. Niro is known for her unique perspective, problem-solving, and combining creativity with analytical skills.
U-Z
Kasia Ubysz – Product Marketing Manager at Calamari
Kasia is a data-driven yet creative professional with a passion for infusing magic into marketing and recruitment through a tech-savvy, analytical approach. Deeply inspired by the art and science of growth marketing, she thrives on building solid foundations and frameworks that fuel sustainable business growth. Her sweet spot lies in combining rapid experimentation, innovative marketing strategies, and impactful branding – all grounded in the power of data.
Alex Virden – Product Marketing & GTM Leader, Virdical
Alex has over a decade of experience in marketing, and six years serving as a product marketing leader, where she’s developed a reputation for building go-to-market strategies that result in revenue growth and customer engagement. As a product marketing leader at Virdical, Alex partners with founders, CMOs, and teams at B2B start-ups and B2C companies to refine brand, messaging, and positioning to build authentic connections with audiences.
Heli Vyas – Product Marketing Manager, Precisely
Heli is a product marketer driven by the idea of high-impact storytelling, making sophisticated processes easy to understand, and repping the voice of the customer. She is passionate about business and tech and everything in between.
Henry Wang – Teacher at pmmschool
Henry is a seasoned marketing leader with extensive experience driving growth and go-to-market strategies for startups and established companies alike. With expertise in product marketing, positioning, and market expansion, he has led initiatives at high-growth organizations, including edtech, adtech, and machine learning startups, delivering impactful results and fostering scalability. He now mentors aspiring product marketers, helping them break into the field and accelerate their careers.
Holly Watson – Sr. Product Marketing Manager, Amazon Web Services (AWS)
Holly is the Senior Product Marketing Manager at AWS, where she leads big and small Go-to-Market motions for the enterprise across all verticals. She works to build repeatable playbooks so her team can scale, and gets a kick out of solving problems with cross-functional teams and telling good stories.
A big thanks to everyone who voted – you’ve highlighted the real game-changers in product marketing.
These visionary professionals are crushing it with innovative campaigns, bold ideas, and insights that are seriously moving the needle.
Congrats to each standout leader who’s making waves and pushing our industry forward.
Here’s to even bigger things in 2025! 🎉
