Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.
Related Posts
The Smart Marketer’s Guide to Accurate Lead Scoring
If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee…
Will SearchGPT Whack Google Where It Counts?
OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be…
How to Cite Sources
The best content marketers aren’t afraid to share. Share content. Share links. Share ideas. Share data. That said,…