Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a customer-centric video strategy will. Here’s what to consider as you build yours.
Related Posts
7 best email marketing tools for lawyers in 2025
Law firms face unique marketing challenges in 2025. Lawyers balance strict ethical guidelines with the need to maintain…
40 Must-Read Marketing Books (That Happen to be Written by Women)
From Everybody Writes (Ann Handley) to the Velveteen Rabbit (Margery Williams), these books — all written by women…
Understanding Full-Funnel Marketing in Paid Media Advertising
Modern marketing isn’t really about getting clicks anymore—it’s about strategically guiding potential customers through every stage of the…