In this episode of Product Marketing Life, host Collin Mayjack chats with Jeff Chase, Mary Lim, and Rachel Shelton—the talented product marketing team from Vitally.
The conversation dives into how they use interactive storytelling to boost product adoption and enhance customer journeys.
They also discuss their unique team structure, innovative use of demos, and how to create product guides that users actually engage with. If you’re in product marketing or SaaS, you won’t want to miss these insights!
Catch the full episode here 👇
Main talking points
✅ How they built their interactive demos from the ground up
✅ The role that demos play in their customer journey
✅ How they build product guides that don’t get ignored
About the Guests
- Jeff Chase is the Director of Brand and Product Marketing at Vitally. With a background in design and community management, he leads his team with a strong focus on customer-centric storytelling.
- Mary Lim is a Product Marketing Manager specializing in sales enablement and competitive intelligence. She leverages her hospitality and tech background to enhance the pre-sales experience.
- Rachel Shelton is a Product Marketing Manager focused on customer enablement and education. Her experience in customer education helps her create effective guides and resources.
Get involved
Keen to join the conversation?
Why not take a look at our Slack channel? Not to boast, but our Slack community is the biggest gathering of product marketing enthusiasts on the planet (okay, that was a bit of a boast 😉).
We discuss everything from sales engagement to messaging strategies, and there’s a constant flow of templates, resources, and even the odd ‘roast’. And it’s completely free to join!
Don’t miss a beat – you can catch all of your favorite product marketing episodes right here: Product Marketing Life.
