This article is based on Timothy’s scintillating talk at Product Marketing Misunderstood, 2023. PMA members can catch up on all the sessions from this once-in-a-lifetime event here.
There are two sure signs that a discipline is in its infancy:
- A preoccupation with self-definition
- The emergence of professional organizations (like Product Marketing Alliance!) focused on establishing the legitimacy of that discipline by canonizing a set of standard practices
True, the seeds of our discipline may be found in the 18th century, but the existence of articles like this one underscores the fact that we’re still in the early days of product marketing.
The good news is that it’s hard to find a mature or even maturing organization today that doesn’t see the value of establishing a product marketing function – but what that means varies wildly.
