This article was adapted from Jony’s talk at the Product Marketing Summit in Toronto. Catch up on this talk, and others, using our exclusive OnDemand service.
Hi, my name is Jony Tabuteau, and I’m the Senior Product Marketing Manager for Xero. I have the privilege of leading a team of product marketing managers across the US and Canada.
My team is essentially responsible for helping to accelerate Xero’s growth in North America, and that’s what I’m excited to talk to you about today: the role that product marketing plays in growth.
I’ll be focusing on a variety of topics, including:
- The complexities of growth
- Regional product marketing: How product marketers can lean in
- Three ways product marketing shapes new markets
- How a customer-first approach will enable you to succeed
