Browsing Tag
Strategy
80 posts
How CRM Helps with Community Management
Building a community takes more than a catchy welcome email and a few emoji-filled social posts. You need…
How Bain & Company adapted its product strategy for AI: Kasia Mrowca (Director of Product) — Product Unplugged
In this episode of Product Unplugged, host Mike Belsito speaks with Kasia Mrowca, Director of Product at Bain…
Deep dive: How to position your product
The success of a product hinges not just on its features or technological prowess but significantly on how…
4 Communication Strategies Your Association Should Follow
Associations and other membership organizations thrive on high-quality information and networking among professionals, meaning effective communication is a…
How to Create a Comprehensive Paid Advertising Plan
Paid advertising plays a huge role in modern marketing, driving targeted traffic and promoting brand visibility. Success, however,…
7 Mindset Shifts Marketing Leaders Must Make
In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in…
Insights Drive Better Customer Experience
In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured…
6 Ways to Increase Conversions Using Video
Video content is king, and its potential to boost conversions is unparalleled. About 91% of businesses currently use…
Releasing new features nobody cares about
Discover how to avoid the “feature factory” trap and create products customers love with insights from David Pereira…
How to Stoke Excitement in Your Target Audience
If you want to make your messaging more impactful, or if you’re interested in persuading an audience, you…
