Browsing Tag
Storytelling
23 posts
Pressure-testing your product stories: A 7-step framework
This article is based on Ada Story’s talk at the Product Marketing Summit in London. As a PMA…
The secrets of human-centered storytelling
This article is based on Nick’s insightful interview with Elliott Rayner on the Storyselling podcast. You can listen…
SUNDAY REWIND: Storytelling for product leaders by Peter Fletcher-Dobson
This week’s Sunday Rewind is a ProductTank Wellington talk from Peter Fletcher-Dobson, then Chief Digital Officer at BCITO, on…
Telling stories that stick
This article is based on a workshop led by Jen Thompson at the Product Marketing Summit in Sydney.…
How to use storytelling to connect with B2B clients and build brand loyalty
Once upon a time, B2B marketing was all about cold calls, pitch decks, and product specs – but…
The art of strategic narrative: A blueprint with 3 key questions to ask & 6 proven steps
Product marketers are storytellers. We set the context for the product and for the portfolio. When blending these…
The future of brand storytelling for CMOs
People love a good story, so logically, people love marketing that tells a good story, right? But with…
Learner of the Month, March 2023 | Minesh Patel, Vertex Inc
This month, we’re celebrating the incredible achievement of Minesh Patel, Senior Manager of Product Marketing at Vertex Inc.…
Data-driven storytelling that actually resonates
This article was taken from a presentation for the Product Marketing Summit, San Francisco 2019 when Eugenia was…
The Ultimate Guide to Storytelling
Storytelling is an art. Like art, it requires creativity, vision, skill, and practice. It’s a crucial part of…
