Browsing Tag
Segmentation & Personas
2 posts
Demos as discovery tools: Using real-time insights to refine segmentation and ICPs
Product marketers are always looking for new ways to sharpen their positioning, refine their messaging, and make sure…
From target to action: How target audience, ICP, and personas guide product marketing strategies
Many companies pour time and money into initiatives, features, campaigns, and growth programs – only to see little…
