Browsing Tag
Product Messaging
3 posts
How brand messaging changes for B2B and B2C companies
Ah, messaging – the beating heart of product marketing efforts. And what does a heart need to successfully…
Product marketing vs content marketing: How much content marketing should PMMs own?
When marketers rely less on paid distribution channels and focus more on creating quality content for organic growth,…
What is message-market fit and why do product marketers need it? | Andrew Hatfield, Deepstar Strategic
A little about Andrew In this episode of Product Marketing Life, host Mark Assini is joined by…