Browsing Tag
Product Marketing
137 posts
A practical guide to creating a winning positioning and messaging strategy
This article is based on a presentation from the Masters of Product Marketing event in October 2022. Catch…
How to plan the perfect product launch | Gayathri Krishnamurthy, AVP of Product Marketing at RingCentral
Product marketing practices such as value propositions, product messaging, and Go-to-Market strategies, are all completed with one eye…
The State of Product Marketing Report 2023 survey is live
We’re gathering insights for the State of Product Marketing Report 2023, which promises to be our deepest, most…
How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level
If you’re a fan of HubSpot’s Inbound Marketing Methodology, you probably understand the importance of customer success. In…
Product Classification: What It Is & Its Impact on Marketing Efforts
Product classification is key to uncovering the reasons behind your consumers’ buying behaviors. For example, I’ve been buying…
Product marketing’s influence on the product roadmap
Download the deck Lindsay Boyajian is now the Vice President of Marketing at Conductor The product roadmap is…
Redefine your Go-to-Market strategy with our Go-to-Market workshop
Harness the power of tools, teams, and tactics, and elevate your future launches with our Go-t0-Market workshop. About…
Data-driven storytelling that actually resonates
This article was taken from a presentation for the Product Marketing Summit, San Francisco 2019 when Eugenia was…
Improve your product marketing skills this World Poetry Day
We’re delighted to send you, from team PMA, The warmest of wishes, on World Poetry Day! We’re wearing…
Meet the Masters: Pricing with Tamara Grominsky
Welcome back to Meet the Masters – a podcast series to discuss the key facets of product marketing,…