Browsing Tag
Product Marketing
137 posts
How to make your product irresistible with lessons from behavioral economics
This article is based on Alex’s stellar talk at Product Marketing Off-Piste. PMA members can watch it in…
Product Marketing Awards 2023: Your winners
The suspense is killing you, we know! But the wait is finally over. After combing through mountains of…
Identifying product differentiators using the MUD framework + template
Product differentiators are unique features, attributes, or benefits that set a product apart from its competitors in the…
Creating product marketing campaigns to scale B2C revenue subscriptions
Before we dive in, I want to ask a potentially controversial question: Do you use Bumble? In case…
Your finalists for the Product Marketing Awards 2023
The votes are in, which means it’s time to announce the finalists for the Product Marketing Awards 2023!…
Your product marketing reading list: The definitive guide
Product marketing books to get your hands on Whether it’s a fine wine, a malt whiskey, or your…
How to create a unified launch process: Insights from Crownpeak’s PMM | Aline Bezerra
On this episode of Product Marketing Life, host Mark Assini is joined by Aline Bezerra, Senior Product Marketing…
What Does Product Marketing Do?
Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? Despite…
How to use ChatGPT for product marketing
Unless you’ve been living under a rock, or have no access to the internet, you’ll have heard of…
What is a pricing strategy?
After receiving the ‘OK’ from your key stakeholders, you need to switch your focus to fine-tuning the most…
