Browsing Tag
Product Marketing Strategy
122 posts
From search to answers: How PMM is evolving for AI search
AI search has rewritten the rules of discovery. Today’s buyers are asking questions about your product in tools…
Tapping into nostalgia to create product stickiness
Disclaimer: I do not work at Spotify, nor do I receive any benefits from mentioning their product. I’ve…
PMM budget allocation template
This template is your go-to tool for planning and managing your product marketing budget across key areas like…
Regulation as a strategy: How PMMs can turn compliance into a competitive edge
Brazil is currently in the midst of one of the largest fiscal changes in decades. The tax reform…
Customer advisory boards: A PMM’s secret weapon
Let me tell you about a time when messaging nearly derailed a tier-one launch at LinkedIn. I’d just…
Use case template
Looking to bring more structure to your feature planning and user stories? This use case template is designed…
The interconnectedness of brand and product marketing
Most of us enter a marketing domain – brand, product, performance – and develop deep expertise in that…
Product marketing horror stories and how to avoid them
Every product marketer has that one story – the project that went bump in the night. Maybe it…
The post-launch playbook: Turning launch momentum into sustainable growth
Have you ever launched a product that seemed like an instant success – early sign-ups, excited users, and…
AI-native PMM: Reimagining product marketing from the ground up
Can you remember what your day-to-day looked like three years ago? Since ChatGPT’s debut, everything from the tools…
