Browsing Tag
Product Marketing Strategy
42 posts
What’s a Marketecure? And why do you need one?
A Marketecture (or Marchitecture) not only forms the foundation for how your products are packaged, marketed, and sold,…
How to master international product marketing
This article is based on Becky Park’s talk at the Product Marketing Summit in Austin. As a PMA…
How to unlock growth with portfolio and solutions marketing
This article is based on Misha Rangel’s talk at the Product Marketing Summit in Austin. As a PMA…
6 accounting tips for product marketing agencies
If you’re an owner of a product marketing agency, you’ve likely asked yourself at least once – how…
Drive adoption and expansion with a B2B post-sale journey
This article is based on Jessica Armstrong’s talk, ‘Orchestrating a B2B post-sale journey’, at the Product Marketing Trailblazers…
Product marketing in the age of social media
This article is based on Nicholas Spiro’s talk at the Product Marketing Summit in Chicago. As a PMA…
Product marketing vs. channel marketing What’s the difference?
Today, we’re putting the spotlight on two heavyweights: product marketing and channel marketing. They might sound similar and…
12 kеy factors to consider whilе planning for product marketing in 2024
2024 is shaping up to be a pivotal year for product marketing. Conducting thorough market research will be…
How to use personalization tactics in your product marketing strategy
Incorporating personalization methods into your product marketing strategy doesn’t have to be extremely complicated and tech-heavy. There are…
Bringing product marketing and product management together
This article is based on Aya Tange’s talk at the Product Marketing Summit in London. As a PMA…
