Browsing Tag
pricing
28 posts
How to build a winning API monetization strategy
We all know that APIs power our applications. As API products have transformed into powerful tools for enhancing…
Unlock growth with these pricing power plays
This article is based on Tamara’s insightful interview on the Meet the Masters podcast. As a product marketer,…
Pricing and packaging: Working as a cross-functional team
Hey there! My name is Andrea Bailiff-Gush, and I’m the Head of Product Marketing at a startup called…
What a product bundling strategy is, how it can improve your product, and boost your sales
Ask any business worth their salt what they really wanna see, and 99% will be desperate to utter…
What is a pricing strategy?
After receiving the ‘OK’ from your key stakeholders, you need to switch your focus to fine-tuning the most…
Meet the Masters: Pricing with Tamara Grominsky
Welcome back to Meet the Masters – a podcast series to discuss the key facets of product marketing,…
The price is right! Pricing and packaging to win in a competitive world
This article originates from a presentation at the Product Marketing Summit, San Francisco in 2022. Catch up with…
SaaStock USA in the ‘Silicon Hills’: Build An Unstoppable SaaS
What is SaaStock USA? With bearish market conditions hitting the headlines, from slowing investment activity to hiring freezes…
