Browsing Tag
pricing
34 posts
The dark art of product pricing: Product leader nuggets
Product pricing has been front and centre in mainstream news as of late. What are the most common…
Hacking human nature: How applying behavioral science can make your product appear better value
This article is based on Richard Shotton’s talk at the Product Marketing Summit in London. As a PMA…
Discount pricing: how to increase profits with discounts
Discounting is a tried and tested tactic used by companies worldwide to drive sales; research has revealed discounting…
The Journey of Bootstrapping to $50M ARR and then Raising a $180 Million Series A
From the SaaStock 2023 Bootstrap Stage, Jonathan Klahr (Managing Director at Susquehanna Growth Equity) is joined by Gregory…
Your five-step playbook for successfully raising prices
This article is based on a presentation given by Josh Bean at the Product Marketing Summit in Chicago.…
LearnUpon’s Scaling Journey to $30M ARR and Beyond
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Brendan Noud, co-founder…
How to build a winning API monetization strategy
We all know that APIs power our applications. As API products have transformed into powerful tools for enhancing…
Unlock growth with these pricing power plays
This article is based on Tamara’s insightful interview on the Meet the Masters podcast. As a product marketer,…
Pricing and packaging: Working as a cross-functional team
Hey there! My name is Andrea Bailiff-Gush, and I’m the Head of Product Marketing at a startup called…
What a product bundling strategy is, how it can improve your product, and boost your sales
Ask any business worth their salt what they really wanna see, and 99% will be desperate to utter…