Browsing Tag
pricing
33 posts
5 fundamental truths for GTM and monetization alignment
This article is based on Bryan Dsouza’s insightful talk at the Boston Product Marketing Summit. As a PMA…
The price is right: How advertised reference prices influence pricing negotiations
Pricing isn’t just a number. It’s a carefully crafted perception, a subtle cue, and sometimes even a psychological…
Maximize your product’s value with customer-first pricing
This article is based on Jameelah Calhoun’s talk at the Product Marketing Summit in New York. As a…
Cost-plus pricing: How and when to do it
The cost-plus pricing model involves determining the selling price by adding a fixed profit percentage to the total…
How to price your subscription product: insights and examples
This article outlines a few common strategies and models for setting pricing and shares practical tips and real-world…
3 research techniques to find the right price point
As a product marketer, identifying the right price for your solution is a pillar of go-to-market strategy. Set…
Navigating price increases: Lessons from a fintech PMM leader, with Ginevra Mambretti
Join host Nitin Kartik as he chats with Product Marketing expert Ginevra Mambrettii about strategic timing, transparent communication,…
![boost-revenue-with-these-pricing-psychology-hacks-[video]](https://prodsens.live/wp-content/uploads/2024/05/23290-boost-revenue-with-these-pricing-psychology-hacks-video-380x250.png)
Boost revenue with these pricing psychology hacks [Video]
Learn more Enjoyed this video? Why not check out some related reading👇 How to boost your product’s value…
Messaging your AI pricing model
This article is based on Ismail Madni’s brilliant talk at the Product Marketing Summit in Austin. As a…
The dark art of product pricing: Product leader nuggets
Product pricing has been front and centre in mainstream news as of late. What are the most common…
