Browsing Tag
Metrics & OKRs
35 posts
Email marketing mastery: Unlocking success with OKRs and metrics
Whether you’re part of a large organization or a bootstrapped startup, email marketing is an extremely effective way…
Focusing on the One Metric That Matters: A guide for product marketers
Let’s be honest – as product marketers, we’re drowning in data. Every click, view, and interaction is quantified, creating…
How to simplify product measurement with a North Star Metric
In the world of SaaS product marketing, we’re taught to use data to measure everything – but with…
How to showcase the ROI of product marketing
As the product marketing function continues to gain momentum – and companies increasingly recognize its significance – it’s…
Bolster the value of product marketing by leaning into these key insights
Today, product marketers face immense pressure to meet higher-than-ever expectations with fewer resources and significantly reduced budgets—and their…
Propelling growth: Leveraging product marketing as a strategic function to achieve target OKRs
This article is based on Devon and Erica’s discussion at the Product Marketing Summit in Denver, 2023. Product…
Total addressable market: Why it’s important, and how to calculate it
As a Product Marketing Manager dedicated to bringing innovative healthcare software products to market, I recognize the significance…
Product launch metrics you and your team can’t ignore
Interested in connecting with Meenal? Feel free to reach out to her via LinkedIn – she’d be thrilled…
What are OKRs in product marketing?
The OKR framework was first developed in the 1970s by Intel president Andy Grove, when he came up…
Data-driven storytelling that actually resonates
This article was taken from a presentation for the Product Marketing Summit, San Francisco 2019 when Eugenia was…
