Browsing Tag
Metrics & OKRs
31 posts
Top brand performance indicators to track
It’s simple, really: Brand performance indicators matter because they show how well your brand is connecting with people…
How technical product marketers measure success: Metrics that matter
In a world where product complexity collides with buyer expectations, yesterday’s marketing playbook is obsolete. Technical product marketers…
The ultimate metrics framework
Struggling to figure out which metrics actually matter? You’re not alone. Luckily, the ultimate metrics framework is here…
Metrics and reporting: A PMM’s best friend
Learn how to use metrics and reporting to drive impact with a simple formula, a five-step framework, and…
Your guide to performance marketing
According to Nielsen, 70% of marketers planned to “increase performance marketing spend […] at the expense of brand…
How to run a successful OKR review
OKR reviews are not just periodic check-ins; they’re the foundation of a team’s success. If you want your…
Why metrics are your strategic advantage
Product marketers are increasingly expected to prove their value not just through creativity and communication, but through data…
The 8 metrics that tell us how product marketing is being measured in 2024
TL;DR: The top eight types of metrics product marketers mostly track in their companies are: customer acquisition, customer…
The product marketing paradox: KPIs vs. budget
Success is often measured by tangible results and clear metrics. Yet, a striking paradox has emerged in the…
The Product Marketing Metrics eBook
The Product Marketing Metrics eBook The stark reality is this: without the right metrics, you’re navigating in the…