Browsing Tag
Metrics & OKRs
38 posts
Selecting the right PMM KPIs for acquisition, retention, and growth
Product marketers are constantly told to “show impact.” In practice, that usually translates to “tie your work to…
The metrics that really matter to the C-suite
Most product companies do not suffer from a lack of metrics. They suffer from a lack of alignment…
Beyond vanity metrics: How to prove product marketing’s business impact
Have you ever been asked by your CEO to demonstrate the value of product marketing? You know, those…
How to increase paywall conversion, fast
Paywall is the most profitable A/B test placement. Across mobile and web funnels, small shifts in pricing, UX,…
Why is GTM still the most important product marketing KPI?
The State of Product Marketing Report found that go-to-market is still the main product marketing KPI in 2025,…
How we found the real story in our data migration problem
As product marketers, we’re drowning in data. We have dashboards tracking funnels, surveys quantifying sentiment, and analytics on…
Beyond the click: How to tie product marketing activities to revenue
Buckle up, PMMs. This is a heavy topic, but a super important one. ⭐ Once you understand marketing…
Top brand performance indicators to track
It’s simple, really: Brand performance indicators matter because they show how well your brand is connecting with people…
How technical product marketers measure success: Metrics that matter
In a world where product complexity collides with buyer expectations, yesterday’s marketing playbook is obsolete. Technical product marketers…
The ultimate metrics framework
Struggling to figure out which metrics actually matter? You’re not alone. Luckily, the ultimate metrics framework is here…
