Browsing Tag
Metrics & OKRs
21 posts
A guide to measuring product marketing success
From its inception, the concept of “marketing” (driving awareness to a product or service), has toed the line…
4 sources of data that product marketers shouldn’t overlook
Understanding customers is at the core of what product marketers (PMMs) do. It’s foundational to their work in…
5 ways product marketers can break data silos
Product marketers require various types of data to comprehend the market, customer needs, and the effectiveness of their…
99 ways social media data can help you deliver your best
This article is based on Colin Day’s brilliant presentation at Product Marketing Off-Piste. Check out the complete recording…
12 essential product adoption metrics to track in 2024
Let’s face it – getting users to sign up for your product takes real work. Achieving product success…
Merely tactical to deliberately strategic
This article is based on a presentation given by Jim Payne at the Product Marketing Summit in Denver.…
Email marketing mastery: Unlocking success with OKRs and metrics
Whether you’re part of a large organization or a bootstrapped startup, email marketing is an extremely effective way…
Focusing on the One Metric That Matters: A guide for product marketers
Let’s be honest – as product marketers, we’re drowning in data. Every click, view, and interaction is quantified, creating…
How to simplify product measurement with a North Star Metric
In the world of SaaS product marketing, we’re taught to use data to measure everything – but with…
How to showcase the ROI of product marketing
As the product marketing function continues to gain momentum – and companies increasingly recognize its significance – it’s…
