Browsing Tag
Metrics & OKRs
34 posts
Why is GTM still the most important product marketing KPI?
The State of Product Marketing Report found that go-to-market is still the main product marketing KPI in 2025,…
How we found the real story in our data migration problem
As product marketers, we’re drowning in data. We have dashboards tracking funnels, surveys quantifying sentiment, and analytics on…
Beyond the click: How to tie product marketing activities to revenue
Buckle up, PMMs. This is a heavy topic, but a super important one. ⭐ Once you understand marketing…
Top brand performance indicators to track
It’s simple, really: Brand performance indicators matter because they show how well your brand is connecting with people…
How technical product marketers measure success: Metrics that matter
In a world where product complexity collides with buyer expectations, yesterday’s marketing playbook is obsolete. Technical product marketers…
The ultimate metrics framework
Struggling to figure out which metrics actually matter? You’re not alone. Luckily, the ultimate metrics framework is here…
Metrics and reporting: A PMM’s best friend
Learn how to use metrics and reporting to drive impact with a simple formula, a five-step framework, and…
Your guide to performance marketing
According to Nielsen, 70% of marketers planned to “increase performance marketing spend […] at the expense of brand…
How to run a successful OKR review
OKR reviews are not just periodic check-ins; they’re the foundation of a team’s success. If you want your…
Why metrics are your strategic advantage
Product marketers are increasingly expected to prove their value not just through creativity and communication, but through data…