Browsing Tag
Messaging & Positioning
15 posts
Demonstrating value – are your features a royale with cheese? Or are we eating from the 99c menu?
I have lost count of the times I’ve abandoned a product or service. Left for dead, discarded, shot…
A practical guide to creating a winning positioning and messaging strategy
This article is based on a presentation from the Masters of Product Marketing event in October 2022. Catch…
The product truth well told: An exercise in storytelling
This article derives from a presentation given at the Masters of Product Marketing event in October 2022. Catch…
The importance of a holistic approach to messaging | Esther Yoon, VP of Industry and Product Marketing at RingCentral
A little about Esther In this special episode of Product Marketing Life, host Mark Assini passes over…
What is message-market fit and why do product marketers need it? | Andrew Hatfield, Deepstar Strategic
A little about Andrew In this episode of Product Marketing Life, host Mark Assini is joined by…