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158 posts
AI strategic plan
Looking for a clear, practical approach to AI adoption? Our AI strategic plan template helps you map out…
Finding the freemium threshold: Driving growth without undermining value
Freemium can be a powerful acquisition strategy when it’s done right, but it’s a delicate balancing act. If…
The 4 secrets of a strong business strategy
This article is based on Alex Smith’s insightful talk at the London Product Marketing Summit. PMA members can…
How Uber measures value perception (with formula!)
This article is based on Laurence Savin’s brilliant talk at the Sydney Product Marketing Summit. PMA members can…
JustGiving’s playbook for strategic influence in PMM
This article is based on Haya Barlas’s brilliant talk at the London Product Marketing Summit. PMA members can…
5 steps to ignite your win/loss program
This article is based on Catherine Alexander’s brilliant talk at the London Product Marketing Summit. PMA members can…
Statement of work template for product marketing consultants
When you’re kicking off a consulting engagement, a clear, detailed statement of work (SOW) is essential. It sets…
The 5 key ingredients of impactful positioning and messaging
This article is based on Ryane Bohm’s insightful talk at the Chicago Product Marketing Summit. PMA members can…
Quarterly State of the Union template
As a product marketer, you’re constantly juggling insights, feedback, and strategic initiatives. But without a clear way to…
Climbing the leadership ladder: How to get noticed and claim your seat
This article is based on Stu Kendall’s brilliant talk at the Chicago Product Marketing Summit. PMA members can…
