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158 posts
Scaling PMM content creation with generative AI
The world is moving at an incredible pace, and nowhere is that more apparent than in the adoption…
From niche to noticed: Humanizing technical products for market impact
Have you ever tried to explain your product at a party? You know how it goes: someone asks…
11 lessons from creating a new category: The Bango story
Picture this: it’s my first day as the new VP of Marketing at Bango. I sit down at…
10 golden rules to make product marketing indispensable
How do you prove your value as a product marketer in a large organization? I’ve spoken to a…
The future of product marketing: Competing with AI, winning with storytelling
The future can feel pretty overwhelming, can’t it? If you spend five minutes on LinkedIn, you’re bound to…
From startups to Fortune 500: Two decades of product marketing lessons
Ever feel like you’re juggling a dozen flaming torches while blindfolded – only to be told you also…
Mastering dual audiences: How to launch products for both B2B and B2C
Have you ever tried to launch a product that needs to resonate with two completely different audiences? It’s…
How Dojo achieved 25% growth without launching a new product
As product marketers, we often shine brightest during major product launches. We get to feel like superheroes as…
3 product marketing scams – and how to combat them
Let me start by telling you three stories. Gregor MacGregor: An adventure into the unknown In 1820, a…
4 comedy secrets that’ll improve your messaging
What do stand-up comedy and product messaging have in common? More than you might think! Both are about…
