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161 posts
Beyond vanity metrics: How to prove product marketing’s business impact
Have you ever been asked by your CEO to demonstrate the value of product marketing? You know, those…
Customer advisory boards: A PMM’s secret weapon
Let me tell you about a time when messaging nearly derailed a tier-one launch at LinkedIn. I’d just…
Smarter AI messaging: Stand out without the buzzwords
We need to talk about AI messaging. There are a lot of AI products on the market these…
Get your message right: Using science to move decision-makers
Did you know that in online poker, the objectively best cards only win about 12% of the time?…
From features to outcomes: The new rules of AI pricing
Pricing has always been a reflection of value – but what happens when AI completely changes what that…
Product marketing horror stories and how to avoid them
Every product marketer has that one story – the project that went bump in the night. Maybe it…
The post-launch playbook: Turning launch momentum into sustainable growth
Have you ever launched a product that seemed like an instant success – early sign-ups, excited users, and…
Brand you: Your formula for a powerful personal brand
Have you ever wondered why some people consistently get invited to the most exciting new projects, regardless of…
AI-native PMM: Reimagining product marketing from the ground up
Can you remember what your day-to-day looked like three years ago? Since ChatGPT’s debut, everything from the tools…
How Palo Alto Networks turned optimism into a growth strategy
Have you noticed how much of the marketing we see today, particularly in industries like finance, insurance, and…
