Browsing Tag
Guides
14 posts
Why your product needs a narrative: A practical guide to the Product Narrative Canvas
After working on thousands of products, I’ve learned something simple but consistent: features rarely win on their own.…
What is customer marketing?
Customer marketing is a term referring to any marketing activity or marketing campaign that’s aimed at your current…
What is product messaging?
So, when we say “messaging”, we don’t directly mean SMS or text messaging (although this can play an…
What is positioning? Market, product, and brand positioning explained
What does positioning mean in marketing? A positioning strategy is a set of actions and processes that are…
How to deliver an effective product demo
As a product marketer, you’re always searching for ways to capture your audience’s attention, keep them engaged, and…
Product marketing leadership resource portal
Welcome to our Product Marketing Leadership portal, where you’ll find everything you need to know about being a…
How to transition into product marketing
The 2024 State of Product Marketing report reaffirmed our predictions: more and more people are transitioning into product…
What is product marketing?
Product marketing is the driving force behind getting products to market – and keeping them there. Product marketers…
What is sales enablement?
While it’s satisfying seeing your product sit pretty on the shelf after months of refining personas, selecting the…
What are OKRs in product marketing?
The OKR framework was first developed in the 1970s by Intel president Andy Grove, when he came up…