Browsing Tag
Guides
6 posts
What is sales enablement?
While itโs satisfying seeing your product sit pretty on the shelf after months of refining personas, selecting the…
What are OKRs in product marketing?
The OKR framework was first developed in the 1970s by Intel president Andy Grove, when he came up…
What is a pricing strategy?
After receiving the โOKโ from your key stakeholders, you need to switch your focus to fine-tuning the most…
What Is A Go-to-Market Strategy?
What is a Go-to-Market strategy? A Go-to-Market strategy fuses together all of the elements that drive a business,…
What is Competitive Intelligence in Marketing?
Competitive analysis refers to the process of identifying your competitors and analyzing their strategies. The goal is to…
What is a persona in marketing?
What is a persona in marketing? Personas are fictional characters you create based on research, and they represent…