Browsing Tag
demand generation
77 posts
The Advantages of Outsourcing PPC Campaigns to Agencies
Managing pay-per-click (PPC) campaigns effectively demands expertise, time, and precision. Many businesses choose to outsource PPC management to…
The Benefits of Native Advertising: Why It’s a Game Changer
Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising…
The Importance of A/B Testing in Paid Advertising Campaigns
A/B testing helps marketers maximize the effectiveness of their paid advertising campaigns. In simple terms, A/B testing—also known…
How to Tell if You Have a Profitable Sales Funnel
Having an effective sales funnel is crucial for converting prospects into loyal customers. It’s like a pathway that…
How to Build a Winning B2B Medtech Demand Generation Strategy
In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust…
How to Use Product Analytics to Boost Sales
Sales are one of the most vital aspects of running a business and aren’t something you’ll want to…
How to (and How Not to) Create a Buyer Persona
From where I sit, we have entered a new phase in the evolution of buyer persona maturity in…
The Smart Marketer’s Guide to Accurate Lead Scoring
If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee…
Kick Scrooge to the Curb to Make Your Holiday Marketing Numbers Soar!
It’s time to start thinking about your holiday marketing campaign. No matter what your business, there’s always a…
Bootstrapping to $10M ARR and Then Exiting Through Private Equity
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Lloyed Lobo, co-founder…
