Browsing Tag
Customer & Market Research
54 posts
Stop shipping trivia: The PMM’s guide to uncovering real product insights
What is an insight? You may, as a product marketer, already dabble in so-called insights as part of…
Why most PMMs stop one sentence too early: Answering “so what?”
In my final year of university, I was a Teaching Assistant for an introductory business course. First-year students…
Why most customer research fails to change strategy
Most companies today invest in customer research, and not on a small scale. According to ESOMAR, the global…
Product listening: How to turn raw feedback into real product influence
Picture this: You’ve got the opportunity to gather product feedback as a product marketer. How do you make…
Collecting feedback vs understanding markets
I love data because it’s much easier to interpret data than people. However, data is generally meaningless without…
Connecting market insight to pipeline: A practical model for PMM influence
Historically perceived as a support function – responsible for “making pretty content,” acting as a facilitator, and orchestrating…
Feature satisfaction survey template
What is a feature satisfaction survey template? A feature satisfaction survey template is a ready-made questionnaire designed to…
Customer advisory boards: A PMM’s secret weapon
Let me tell you about a time when messaging nearly derailed a tier-one launch at LinkedIn. I’d just…
Beyond win-loss: Why qualitative feedback should shape every stage of the customer journey
Despite having more customer data than ever before, many companies still struggle to answer the most basic questions:…
How PMMs can become the voice of the market
Today, PMMs are increasingly expected to be strategic partners, especially in lean, fast-moving teams. We’re not just here…
