Browsing Tag
Customer & Market Research
42 posts
PMM power-prompts: Market research & competitive intelligence
Most Product Marketers we speak to say the same thing: They’re drowning in data but starving for insights.…
4 ways voice of customer data drives a smarter, more strategic content strategy
Most content calendars are driven by assumptions. Marketers, we all know the drill. We chase trending SEO keywords,…
Voice of the customer reporting template
Want to stay laser-focused on what your customers really think – and make smarter, revenue-driving decisions? The voice…
Common challenges of TAM research
The ask is simple: Estimate the total addressable market (TAM). The reality? No clear data and no easy…
Quarterly State of the Union template
As a product marketer, you’re constantly juggling insights, feedback, and strategic initiatives. But without a clear way to…
Designing semi-structured interviews
Before conducting a set of customer interviews, you must decide how much structure you need to impose on…
B2B market research: How much data is enough?
How many surveys do we need for the data to be statistically significant? This is one of the…
Sentiment matters: Using attribute sentiment scoring to understand product reviews
In today’s digital-first world, customer reviews are not only a source of valuable feedback but also a driving…
The role of use cases in marketing
Product marketing teams work day and night developing and bringing their latest innovations to the market. It’d be…
![how-to-conduct-effective-customer-interviews-[video]](https://prodsens.live/wp-content/uploads/2024/08/26660-how-to-conduct-effective-customer-interviews-video-380x250.png)
How to conduct effective customer interviews [VIDEO]
Learn more Enjoyed this video? Why not check out some related reading 👇 How to conduct effective win-loss…
