Browsing Tag
Customer & Market Research
44 posts
How doing my own customer research changed everything
Every product marketer is told the same thing: “You need to know your customer.” It’s the foundation of…
Product marketing’s role in driving customer engagement
Are your customers engaged? Do they log in on a regular basis? Do they regularly attend meetings with…
PMM power-prompts: Market research & competitive intelligence
Most Product Marketers we speak to say the same thing: They’re drowning in data but starving for insights.…
4 ways voice of customer data drives a smarter, more strategic content strategy
Most content calendars are driven by assumptions. Marketers, we all know the drill. We chase trending SEO keywords,…
Voice of the customer reporting template
Want to stay laser-focused on what your customers really think – and make smarter, revenue-driving decisions? The voice…
Common challenges of TAM research
The ask is simple: Estimate the total addressable market (TAM). The reality? No clear data and no easy…
Quarterly State of the Union template
As a product marketer, you’re constantly juggling insights, feedback, and strategic initiatives. But without a clear way to…
Designing semi-structured interviews
Before conducting a set of customer interviews, you must decide how much structure you need to impose on…
B2B market research: How much data is enough?
How many surveys do we need for the data to be statistically significant? This is one of the…
Sentiment matters: Using attribute sentiment scoring to understand product reviews
In today’s digital-first world, customer reviews are not only a source of valuable feedback but also a driving…
