Browsing Tag
Customer & Market Research
49 posts
Connecting market insight to pipeline: A practical model for PMM influence
Historically perceived as a support function – responsible for “making pretty content,” acting as a facilitator, and orchestrating…
Feature satisfaction survey template
What is a feature satisfaction survey template? A feature satisfaction survey template is a ready-made questionnaire designed to…
Customer advisory boards: A PMM’s secret weapon
Let me tell you about a time when messaging nearly derailed a tier-one launch at LinkedIn. I’d just…
Beyond win-loss: Why qualitative feedback should shape every stage of the customer journey
Despite having more customer data than ever before, many companies still struggle to answer the most basic questions:…
How PMMs can become the voice of the market
Today, PMMs are increasingly expected to be strategic partners, especially in lean, fast-moving teams. We’re not just here…
How doing my own customer research changed everything
Every product marketer is told the same thing: “You need to know your customer.” It’s the foundation of…
Product marketing’s role in driving customer engagement
Are your customers engaged? Do they log in on a regular basis? Do they regularly attend meetings with…
PMM power-prompts: Market research & competitive intelligence
Most Product Marketers we speak to say the same thing: They’re drowning in data but starving for insights.…
4 ways voice of customer data drives a smarter, more strategic content strategy
Most content calendars are driven by assumptions. Marketers, we all know the drill. We chase trending SEO keywords,…
Voice of the customer reporting template
Want to stay laser-focused on what your customers really think – and make smarter, revenue-driving decisions? The voice…