Browsing Tag
Customer & Market Research
47 posts
Customer advisory boards: A PMM’s secret weapon
Let me tell you about a time when messaging nearly derailed a tier-one launch at LinkedIn. I’d just…
Beyond win-loss: Why qualitative feedback should shape every stage of the customer journey
Despite having more customer data than ever before, many companies still struggle to answer the most basic questions:…
How PMMs can become the voice of the market
Today, PMMs are increasingly expected to be strategic partners, especially in lean, fast-moving teams. We’re not just here…
How doing my own customer research changed everything
Every product marketer is told the same thing: “You need to know your customer.” It’s the foundation of…
Product marketing’s role in driving customer engagement
Are your customers engaged? Do they log in on a regular basis? Do they regularly attend meetings with…
PMM power-prompts: Market research & competitive intelligence
Most Product Marketers we speak to say the same thing: They’re drowning in data but starving for insights.…
4 ways voice of customer data drives a smarter, more strategic content strategy
Most content calendars are driven by assumptions. Marketers, we all know the drill. We chase trending SEO keywords,…
Voice of the customer reporting template
Want to stay laser-focused on what your customers really think – and make smarter, revenue-driving decisions? The voice…
Common challenges of TAM research
The ask is simple: Estimate the total addressable market (TAM). The reality? No clear data and no easy…
Quarterly State of the Union template
As a product marketer, you’re constantly juggling insights, feedback, and strategic initiatives. But without a clear way to…