Browsing Tag
Case studies
39 posts
Pro+ is an incredible accelerator
My path to product marketing was untraditional. After serving as a Naval Officer for six years, I was…
With Pro+, I’ve gone from newbie to trusted professional
I had just started a new job as a Product Marketing Manager (PMM) in a company that had…
How the PMA Scholar Program helped me break into product marketing
Earlier last year, I had the privilege of sharing my journey in a PMA feature about my experience…
Reflections from the Product Marketing Summit in Chicago
I had the privilege of attending and speaking at the PMA Chicago Summit, connecting with brilliant product marketers…
How I got my job through the Product Marketing Alliance community
Over the past decade, product marketing has been more than just my career – it’s become my professional…
“PMMC could reach anyone with any kind of learning style.” Case study with Conor Pfeifer
Conor Pfeifer is an aspiring product marketer determined to make his mark in the industry. He has an…
“The investment in Pro+ is well worth it for the growth and development opportunities it offers.” Case study with Marta Ballester Zuriaga
Marta Ballester Zuriaga is an International-experienced Product Marketing Manager and a thriving entrepreneur with 7+ years of experience…
“Without Product Marketing Certified: Core, I wouldn’t know what I really like doing.” Case study with Samantha Caviness
We recently sat down for a chat with Samantha Caviness, Senior Product Marketer at Rocket Mortgage, who recently…
“Attending a PMA Summit is well worth the investment!” Case study with Kelsey LaMastres
Kelsey LaMastres is the Lead PMM for Appfire’s Admin Tools and the Migrate and Manage solution. Kelsey is…
“It was such a profound learning moment for me.” PMM Scholar Program with Emmanuel Nwosu
Emmanuel Nwosu is an early-stage product and growth marketing professional and self-proclaimed “SaaS geek” who’s led two successful…