Browsing Tag
Brand marketing
10 posts
When to rebrand after a merger or acquisition: A product marketing perspective
Are mergers and acquisitions the corporate version of an arranged marriage? They could be. Two companies, sometimes wildly…
Top brand performance indicators to track
It’s simple, really: Brand performance indicators matter because they show how well your brand is connecting with people…
Creating brand advocates internally: Why employee buy-in is critical
For a brand to stick, it has to start internally. When people understand the purpose behind the message,…
Websites in the age of AI: A product marketer’s guide to brand visibility
For years, websites have been digital storefronts where companies could shape their narratives, guide customer journeys, and convert…
The power (and peril) of cringe in product marketing
We’ve all seen it – the ad that causes us to shudder involuntarily, the influencer post that feels painfully…
Successful branding case studies you should know about
Great branding isn’t just about a logo or a catchy slogan – it’s about creating a distinct identity…
Your guide to performance marketing
According to Nielsen, 70% of marketers planned to “increase performance marketing spend […] at the expense of brand…
What is brand marketing?
“Branding is the why; Marketing is the how.” Consider how Nike’s “Just Do It” slogan instantly brings to…
Which comes first: The brand or the product?
Are you curious about the relationship between brands and products? If you answered yes, you’re in the right…
4 ideas to create a better thought leadership journey for your brand and buyers
Many enterprises never built the all-important bridge between content marketing and sales operations. Almost two-thirds (64%) of enterprise…
