Browsing Tag
Brand marketing
15 posts
From alignment to ownership: Rebranding in a regulated market
In marketing textbooks, “alignment” is presented as the bedrock of success. The theory goes: if product, sales, and…
Product vs. brand marketing: Striking the right balance at every growth stage
Align product and brand to build lasting impact.
The future of GTM: People = brand
For most of its history, GTM was a backstage function: segmentation, pipeline, enablement, partner onboarding, campaign orchestration. Leaders…
The interconnectedness of brand and product marketing
Most of us enter a marketing domain – brand, product, performance – and develop deep expertise in that…
Decoding the brand signals behind high-velocity startups
At high-growth startups, perception is not just a byproduct of success. It is a lever for creating it.…
When to rebrand after a merger or acquisition: A product marketing perspective
Are mergers and acquisitions the corporate version of an arranged marriage? They could be. Two companies, sometimes wildly…
Top brand performance indicators to track
It’s simple, really: Brand performance indicators matter because they show how well your brand is connecting with people…
Creating brand advocates internally: Why employee buy-in is critical
For a brand to stick, it has to start internally. When people understand the purpose behind the message,…
Websites in the age of AI: A product marketer’s guide to brand visibility
For years, websites have been digital storefronts where companies could shape their narratives, guide customer journeys, and convert…
The power (and peril) of cringe in product marketing
We’ve all seen it – the ad that causes us to shudder involuntarily, the influencer post that feels painfully…
