Browsing Tag
B2C
20 posts
How AI is transforming day-to-day B2B and B2C product practices
We’ve all felt the shift — AI has touched every part of our work as product managers. From…
Exploring tech product marketing for B2B vs B2C solutions in Africa
As a tech product marketer, one of the foundational tasks you need to undertake is customer segmentation –…
Mastering dual audiences: How to launch products for both B2B and B2C
Have you ever tried to launch a product that needs to resonate with two completely different audiences? It’s…
The power of nutritional labels: How educational campaigns shape product perception
In today’s world of transparency, where consumers demand honesty and insight into their purchases, nutritional labels have evolved…
Engaging the modern viewer: Effective TV ad strategies for CTV
The television landscape has dramatically evolved with the advent of Connected TV (CTV), fundamentally changing how viewers consume…
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Boost revenue with these pricing psychology hacks [Video]
Learn more Enjoyed this video? Why not check out some related reading👇 How to boost your product’s value…
6 effective strategies to create high-converting product landing pages
The success of your online store hinges greatly on the effectiveness of your product landing pages. Crafting product…
Winning the online shopper: The power of compelling product pages
This article is based on David Copeland’s brilliant talk, ‘Maximizing revenue through digital commerce insights’, given at the…
9 must-know B2C product marketing strategies to boost growth
In today’s highly competitive B2C landscape, you need to employ strategic and customer-centric approaches to drive sustainable growth. …
Evolving with the market: The role of experimentation in B2C product marketing
Product marketing managers (PMMs) play a pivotal role in determining the trajectory of a product’s journey from conception…
