Browsing Tag
B2B marketing
27 posts
The Benefits of Outsourcing Digital Marketing to Agencies
Running a business can feel extremely overwhelming, regardless of how much support and resources you have at your…
7 Things Your B2B Buyers Expect Now (& How to Deliver)
The power dynamic in B2B buying has officially flipped, and one thing is clear: your buyers expect more—and…
My Favorite B2B Email Marketing Examples and What Teams Can Learn
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a…
Is B2B Telemarketing Making a Resurgence? Here’s What the Experts Say
Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails,…
B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer
I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I…
The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer
When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the…
Inside the B2B Marketing Funnel — Everything I Know as a Marketer
If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In…
B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers
If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you’ve subscribed…
Building a B2B Video Marketing Strategy With Impact — Here’s Everything I Learned
I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen.…
Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned
Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish…
