Browsing Tag
Artificial Intelligence
255 posts
Best practices for answer engine optimization (AEO) marketing teams can’t ignore
A few months back, I was having a bit of a professional identity crisis. And it’s all thanks…
Machine learning in email marketing: What drives revenue growth (and what doesn’t)
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior…
How to create AI prompts that eliminate bias and increase conversions
AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed…
AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers…
From Data to Decisions: How AI Powers Smarter Marketing Strategies
Marketers today are drowning in data. Google Analytics, social media metrics, CRM systems, email platforms, and advertising networks…
AI Voice Agents: Benefits and Use Cases
AI voice agents are rapidly becoming the next thing in call center automation. These AI-powered voice automation systems…
AI Agents for Real Estate: Complete Guide to Development, Use Cases, and Future Trends
Real estate is a substantial sector of the global economy (market capitalization as of 2025 stands at $654.39…
What is Parameter-Efficient Fine-Tuning (PEFT) for Large Language Models?
The rapid growth of artificial intelligence has come with skyrocketing costs. Training large language models (LLMs) has become…
B2C vs. B2B marketing with AI: The industry trends every marketer should know
The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of…
AI-First Engineering in a Regulated World: Why Harmozized Rules Matter
This blog discusses AI-First Engineering and why compliance matters for enterprise adoption. It covers the need for regulatory…
