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Articles
428 posts
One-person product marketing: The challenges and rewards
About ten months ago, my role shifted from product operations to product marketing – a brand-new function on…
When to rebrand after a merger or acquisition: A product marketing perspective
Are mergers and acquisitions the corporate version of an arranged marriage? They could be. Two companies, sometimes wildly…
3 product marketing scams – and how to combat them
Let me start by telling you three stories. Gregor MacGregor: An adventure into the unknown In 1820, a…
Product marketing in the maritime industry – from start-up to established organization
The maritime industry is complex, deeply traditional, and increasingly at the intersection of innovation and regulation. While often…
More than just a number: How product marketing helps shape the pricing strategy
Pricing is one of the most strategic topics within an organization, and at the same time, one of…
4 comedy secrets that’ll improve your messaging
What do stand-up comedy and product messaging have in common? More than you might think! Both are about…
How customer marketing and product marketing collaborate to drive long-term growth
In product marketing, discussions often revolve around positioning, enablement, go-to-market strategies, and more. However, there’s less focus on…
What’s going on in product marketing in Brazil? Let’s find out – together.
Product marketers in Brazil are making bold moves, solving big problems, and shaping the future of how products…
How to turn experience into interview-winning proof points: Part two
Ever read a job description and thought, “Wait… have I done that?” If so, you’re in exactly the…
7 product marketing lessons from the trenches
You know those moments in product marketing when everything goes sideways, and that chaos teaches you exactly what…
