Browsing Tag
Articles
428 posts
Technical depth vs. accessibility in product messaging
In product marketing, the ability to translate technical jargon into customer-friendly language is a competitive advantage. Yet many…
12 AI tools to enhance your product marketing
Balancing all your responsibilities as a product marketer can be overwhelming. Whether you’re managing a team, refining product…
How to build an ROI calculator for B2B marketing
A big part of the job of your product marketing (PMM) team is helping the Go-to-Market (GTM) teams…
How listening vs. reading alters consumers’ interpretations of news
As product marketers, we know how crucial it is to influence how consumers interpret information about our products.…
The power of prioritization in product marketing
In product marketing, every launch is an opportunity to strengthen the company’s positioning, drive product adoption, and generate…
Finding the freemium threshold: Driving growth without undermining value
Freemium can be a powerful acquisition strategy when it’s done right, but it’s a delicate balancing act. If…
How to succeed in your first product marketing role
You successfully navigated every round of interviews, aced the take-home assignment, and accepted an offer for your first…
Building a global personal brand as a remote product marketer
I have been working remotely for several years, and when done correctly, you’re able to make a significant…
Common challenges of TAM research
The ask is simple: Estimate the total addressable market (TAM). The reality? No clear data and no easy…
The 4 secrets of a strong business strategy
This article is based on Alex Smith’s insightful talk at the London Product Marketing Summit. PMA members can…
