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Product Management
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5 content marketing trends to keep an eye on in 2025
“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler, co-founder of Velocity Among other…
Sunday Rewind: How to find out what your customers want by Janet Bumpas
This week’s Sunday Rewind is a 2023 ProductTank Oslo talk, in which product consultant and coach Janet Bumpas…
![redefine-product-marketing:-vladimir-nikolic’s-story-of-transformation-[video]](https://prodsens.live/wp-content/uploads/2025/02/32209-redefine-product-marketing-vladimir-nikolics-story-of-transformation-video-380x250.png)
3 product video examples that get it right (and what to learn from them)
A well-crafted video demonstration can make or break a customer’s first impression of a product. In this article,…
Beyond the basics: 5 game-changing AI tips
This article is based on Brian Kracik’s insightful talk at the Chicago Product Marketing Summit. PMA members can…
Embracing diversity is product management
Diversity and inclusion in product management drive innovation, foster creativity, and enhance customer trust, leading to more impactful…
Why your CFO and GTM team need to be at SaaStock USA 2025
While capital is returning to the market and we’re seeing unparalleled AI innovation, it’s still a turbulent time…
Hiring trends, Duolingo, and DeepSeek: February’s top product management reads
The month of February is all about settling into the year ahead after the January blues. In February,…
Claude in the Google Cloud while OpenAI tops 400m users: AI news roundup
As has rapidly become the norm, there’s been another flurry of developments in the AI space this week.…
Beyond launch metrics: Two case studies in crafting A/B tests
Learn key A/B testing pitfalls and best practices in e-commerce CX through real-world case studies, ensuring effective experiment…
