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Product Management
3194 posts
Should product marketers own the product map?
Product marketing and product management – a match made in heaven… until you ask who should own what.…
Going from ‘Big Tech’ to a pre-seed start-up as a product marketer
Hello! I’m Vincent – currently serving as Chief Operating Officer at AetherIoT. We’re a deep-tech start-up physically based…
Nailing your GTM strategy with the 4 A’s
This article derives from a presentation at the Product Marketing Summit London in 2021. Watch this presentation, and…
Master the art of positioning for a successful marketing strategy.
December 8 (9am PST | 11am CT | 12pm ET | 5pm GMT), unite with Julien Sauvage, VP…
Building and scaling product marketing teams | Selin Tyler, Senior Director & Head of Product Marketing at Dolby Laboratories
In this episode of Product Marketing Inside, host Lawrence Chapman welcomes Selin Tyler, Senior Director & Head of…
Getting to grips with Customer Advisory Boards and their benefits
Creating and launching a product is one thing but developing and improving it is another. One of the…
How to determine your ideal customer profile
My name’s Yael Davidowitz-Neu, and I’m the Director of Product Marketing at Cyxtera. In this article, I’ll be…
How to turn personas and content intelligence into developer marketing gold
This article derives from a presentation from Product Marketing Trailblazers in December 2021. Watch this presentation, and others,…
Creating tangible outcomes through growth and product marketing teams | Jana Frejova, Spendesk
A little about Jana Jana Frejova is the Team Lead of Growth & Product Marketing at Spendesk.…
Become the ultimate product storyteller with our storytelling workshop
Restructure, revamp, and revolutionize your storytelling strategy, put every prospect on the hero’s path, and create a story…