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Product Management
3121 posts
How to build a powerful developer community
This article derives from a presentation at the Developer Marketing Summit in 2021. For more exclusive content, visit…
Product Failure: Why New SaaS Products Fail and How to Avoid it
Why is product failure such a common feature of the SaaS landscape? That’s one of the questions we’re…
2022’s Top 100 Product Marketing Influencers
“An influencer is a key individual with an extensive network of contacts, who plays an active role in…
What are “Team APIs” and why should product marketers use them?
In the world of coding, APIs (Application Programming Interfaces) are simple, agreed-upon protocols that software components use to…
Alternatives to A/B Testing in SaaS: How to Improve Product and User Experience
A/B tests are a well-known technique for testing UX elements but is it the only one? Are there…
How to Avoid a Feature Factory Mindset And Become a Successful PM
‘Feature factory’ is not exactly a positive term, especially if you’re aspiring to be a product-led SaaS product…
State of Market Research 2023 survey
Marketing requires a ton of research, which means it’s essential to know whether you’re doing it right. To…
Marketing inside out: Put your team first
Think marketing is all about your customers? According to Tim Parkin, marketing advisor to a portfolio of multimillion-dollar…
Scrum Manager Job Description Examples
Would you like to see examples of Scrum manager job descriptions? Well, you’re in the right place. It…
Scrum Manager Interview Questions
Are you getting ready for a Scrum Manager interview? Then, you’ve come to the right place. Scrum masters…