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Product Management
3222 posts
My approach to prioritising better in product
Master product feature prioritization with a proven system based on Value, Impact, and Ease. Read more » The post My…
Leading co-marketing efforts with partners or integrations
They say two heads are better than one, and that’s undoubtedly true when it comes to marketing. Partner…
How to Create a Product Development Checklist
You’re ready to assemble your dream bookshelf. The first thing you look for? The instruction manual! Once you…
Sunday Rewind: Platform management by Brandon Chu
Brandon Chu, then VP of Product at Shopify, on what platforms can mean for our product strategies, and…
How to Apply the 7 Principles of Product Management
Imagine building a puzzle without knowing what the final picture will be—that’s what product management can feel like. …
Driving impactful customer stories with Tom Crist, Principal at Fluvio
Case studies are more than just content—done right, they’re the secret sauce to proving the value of your…
How to Create an Effective Product Vision Statement
Ever heard the parable of ‘the six blind men and the elephant’? The story goes that a group…
Story distillation: How to craft your minimum viable story
This article is based on Elliott Rayner’s talk at the Product Marketing Summit in Amsterdam. As a PMA…
How internal product teams drive growth at Wise
Wise (formerly known as TransferWise) is a leading technology company specialising in moving and managing the world’s money.…
Why your vision may be killing your product (and what to do instead)
Learn how a detailed vision can prevent common product pitfalls, create alignment, and drive strategic decision-making with the…
