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Product Management
3183 posts
What The LTV:CAC Ratio Means For Your SaaS (& How To Calculate It)
What is the LTV:CAC Ratio? The Customer Lifetime Value to Customer Acquisition Cost, or the LTV:CAC ratio, measures…
SaaS Trials: Credit Card vs. No Credit Card – What Should You Choose?
Free trial with or without credit – When does it make sense? We asked Paweł Paluch, Strategic Partnership…
Leveraging data across the product lifecycle
Effectively leveraging diverse data types at each stage of the product lifecycle enhances stakeholder alignment and drives product…
Market Development Strategy: Definition, Methods, and Examples
Is your company ready to target new markets? How can you gauge the viability of expanding your business…
Product Management Process: The 7 Stages Explained
What is product management? The product management role focuses on managing interdisciplinary teams in order to design, develop…
Handling product failures, security breaches, and PR disasters: Lessons from the trenches
In product marketing, challenges are inevitable. Every product marketer aspires to release flawless campaigns, hit ambitious targets, and…
A Q&A with our #mtpcon workshop leaders
Discover insights from top industry experts with a variety of workshops covering product management, strategy, and leadership skills.…
Customer segmentation template
Customer segmentation is a key aspect of product marketing. It involves dividing a broad customer base into smaller…
What is fractional product management?
During the last few months we’ve seen an uptick in interest in fractional product management and leadership from…
Sunday Rewind: When A/B tests aren’t enough by Scott Castle
Scott Castle, then VP at Sisense, talks about using data other than A/B tests and clickstreams to build…
