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Product Management
3110 posts
How Adobe leverages AI to transform its go-to-market strategies
This article comes from Sherry Kaoues’s insightful talk at the Paris 2024 Product Marketing Summit. As a PMA…
Should you specialize or stay versatile in product?
Explore practical tips for product managers to balance domain expertise, adapt to new challenges, and build a growth-focused…
SAFe vs. Scrum: Choose the Right Framework for You
Spotify has a unique setup: small, autonomous squads work independently, each focusing on a specific part of the…
How to Create Effective Acceptance Criteria for Your Team
When is a task considered done? When the task meets its requirements. However, requirements can be deliberately vague…
Sunday Rewind: Whose job is it anyway? The rise of Product Ops and why it deserves to be an independent function
This week’s Sunday Rewind is a 2022 post from product coach Antonia Landi that examines product ops, what…
How to Track User Onboarding Metrics for Better Engagement
Have you considered why a user signed up for your product but left during that crucial onboarding stage?…
Defending “best” and “better”: Prove your product’s differentiation
This article is based on Scott Jones’s talk at the Product Marketing Summit in San Francisco. As a…
The role of customer advocacy in sales and support
Product marketing and sales teams continue to collaborate closely with one another in a bid to fulfill short…
Scaling Eden Data: Taylor Hersom’s Global Startup Success Story During the Pandemic
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Taylor Hersom, Founder…
Product Marketing Salary Survey: 2024/25 Results
Grab your copy Let’s face it: product marketing is a high-stakes game where your market value can feel…