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Marketing
3798 posts
Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services
Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty…
Web form specialist Caroline Jarrett on designing surveys that work
For years, people have been abusing surveys. From dull subject lines to the wrong questions, from sending…
How to use in-app messaging to retain your best customers
In-app messaging is a key component of a strong customer engagement strategy – one that reaches users in…
G2’s CMO Amanda Malko on the latest trends in software buying
Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. The…
How to ask your customers great questions and gather actionable feedback – 3 key takeaways
We recently hosted the debut session of our CX for Growth webinar series, with guests Great Question. CX…
What is first-party data?
First-party data is the future of online engagement and customer experiences. There’s no two ways about it. In…
Mass market, nano media: The future of marketing is engagement
A couple of weeks ago, I spoke about the future of engagement at AdWorld 2022. If you were…
Marketing chatbots: The marketer that’s always on
You might think chatbots are only for customer support, but using them to answer your customers’ questions is…
