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Marketing
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Starting a new business? Here are the AI tools I would use when building from scratch
Building a business has never been easier, but the landscape is also more competitive. The difference between success…
Why SurveyMonkey’s Marketing Leader Says Your Foundation Is Broken
The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM…
Why most go-to-market playbooks fail internationally — and what to do instead
I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then —…
AI email subject lines that drive 3x more revenue and actually convert [+ exclusive insights]
Email subject lines determine whether your carefully crafted campaigns ever see the light of day — yet most…
Enterprise generative AI tools that actually work
TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer…
How I Used Vibe Coding to Build Custom SEO Tools (Without Writing Code!)
Discover how I used AI copilots and the Moz API to turn marketing ideas into real tools. Learn…
Clarity on Demand: The Best AI Tools for Rewriting Complex Paragraphs
Academic writing often requires precision and nuance, but dense paragraphs can make even well-researched work hard to read.…
Can music influence what we buy? To find out, I dove into the psychology of music
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted…
Google &num= and Changing SERP lengths in Moz Pro
Why did Google remove the long-standing &num= parameter, and what happens now? We explain the industry-wide impact on…
The Rise of Hyper-Personalized Content: How AI is Transforming Brand Storytelling
Marketing is shifting away from campaigns that try to fit everyone’s desires. Today, people want content that feels…