Loop Marketing vs. traditional marketing: What’s the difference?
Two-thirds of marketers say that marketing has changed more in the past three years than in the past…
Marketing forecast fundamentals every growth team needs
A marketing forecast estimates future marketing results, such as leads, pipeline, and revenue, using historical data and conversion…
Knowing About AI Isn’t Enough. Here’s How to Actually Use It.
Maybe you’ve opened ChatGPT a handful of times, gotten subpar results, and moved on. Maybe you’ve sat through…
Where to Start with AI: A Practical Guide for GTM Teams
Over the past year, I‘ve had hundreds of conversations with business leaders about AI. The pattern is always…
Understanding DAX Functions in Power BI
Power BI stands for Power Business Intelligence—a powerful platform that enables users to transform raw data into clear,…
How to Make a Construction Management Plan (with Example & Template)
A construction management plan defines how a project will be organized, scheduled and executed from preconstruction through closeout.…
Terraform Data Sources: What They Are & How to Use Them Effectively
Terraform is an Infrastructure as Code (IaC) tool that allows you to define, manage, and provision cloud resources…
Why I’ll Never Trust Carets Again
There once was a good ol’ boy. Grew up fixing things with instinct and duct tape, built his…
Build an AI Chatbot in Reverb Livewire with Laravel 12 Step-by-Step
Building an AI chatbot that responds in real-time is one of the most exciting projects you can create…
Building PhotoNester: My Journey to Organize a Million Memories
Like many iPhone users, I’ve spent years snapping photos—of family, friends, travel, food, and the occasional blurry pet…