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Marketing
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Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?
When I started my content creation journey, one of my friends said over brunch, “Erica is officially in…
What Is Contextual Targeting, in the Context of Ads?
As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of…
Solo Stove Burns Marketing Team Over Snoop Campaign
Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from…
Common Analytics Assumptions — Whiteboard Friday
Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the…
6 Strategies To Convert the Content Clueless in Your Brand’s Leadership
Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them…
Relationship Marketing: The Ultimate Guide
Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition.…
What Is Microblogging: A Start-to-Finish Guide for 2024
When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated. It…
How to Maximize Brand Visibility With Employee-Generated Content
Discover the power of employee-generated content and how to harness it to boost your brand visibility.
What to Do With Aging Local Business Content: Review, Update, and Re-promote!
Instead of seeing the benefits of your past hard work evaporate over time, discover how to keep your…
20 Great Examples of PowerPoint Presentation Design [+ Templates]
When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take. While all that…