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Marketing
3764 posts
A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump
If you’re a marketer, you cannot ignore meme culture. No, I’m not talking about making tone-deaf corporate memes…
How to Understand Your Audience and Tweak Your Content Strategy Accordingly
There’s something interesting you should know about B2B companies and their content strategies. Most of them are doing…
How Cognism Generated $441k in Revenue With Money Keywords
B2B data provider Cognism revamped its SEO strategy to focus on money keywords. Read the case study to…
Don’t Hide — Mine Your Brand’s Flaws for Storytelling Gold
Your brand strives for perfection, whether it’s the company’s public image, a seamless campaign message, or flawless email…
Diving Deep Into Marketing for Restaurants (My Takeaways)
I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its…
How to Use the COUNTIF Function in Excel
Excel can do more than just simple math. That’s thanks to its bevy of built-in functions and min-formulas…
11 ChatGPT Prompts for Super-Optimized Copywriting
At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. And let’s just…
Use the Tidal Wave Technique to Increase Blog Traffic [Ultimate Guide]
Are you prepared to catch the next big wave in blog traffic? Many marketers find themselves paddling hard…
How to Create Strong Sales and Marketing Alignment in 2024, According to LinkedIn’s Global Product Marketing Leader
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives…
4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]
Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and…