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Marketing
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How to Create an Effective Facebook Ads Strategy in 2024
Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI…
50 Marketing Buzzwords to Know and Some to Avoid
At the beginning of my marketing career, I was hit with a bunch of acronyms that sounded more…
How Clickbait Works: The Psychology Behind Clickbait
In this online era, it’s hard — if not impossible — to surf the web without coming across…
30 Hidden Messages In Logos of Notable Brands
You know those instantly recognizable logos like Nike’s swoosh? Even though we’ve all seen them hundreds of times,…
How to Do an In-Depth Customer Experience Audit
Your business revolves around your customers. And if you’re not deeply dialed into their experiences, you’re probably missing…
How to Add Text to A GIF [Tutorial]
As a marketer, I’ve created a lot of digital graphics throughout my career. However, it wasn’t until recently…
Pharmaceutical Advertising: What It Is & Trends To Look Out For in 2024
“Take this pill, and watch your migraine disappear in ten minutes!” How do drug commercials make those miracle…
Coca-Cola Focuses Lens on Innovative, Lower-Budget B2B Content Play
Coca-Cola didn’t design its new content platform for beverage consumers. It launched Coca-Cola Lens for the restaurants and…
The Top SERP Features in 2024 — Whiteboard Friday
In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and…
What is Retargeting and How to Use it to Drive Your Growth
Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses…