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Marketing
3621 posts
Content marketing vs inbound marketing (& why they both still matter)
If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content…
How to create AI prompts that eliminate bias and increase conversions
AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed…
AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers…
How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies
When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just…
5 Digital Marketing Strategies for Nonprofit Silent Auctions
Between procuring items, investing in fundraising software, and partnering with vendors, silent auctions are one of the most…
From Data to Decisions: How AI Powers Smarter Marketing Strategies
Marketers today are drowning in data. Google Analytics, social media metrics, CRM systems, email platforms, and advertising networks…
AI Voice Agents: Benefits and Use Cases
AI voice agents are rapidly becoming the next thing in call center automation. These AI-powered voice automation systems…
Why you should build relationships backward (and how)
Today’s master has things kinda backward. But she shared with me one of the most clever strategies for…
How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice
Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the…
The Human Side of the Link Building Process: How Real Relationships Drive Serious Results
If someone asks you what makes or breaks most marketing campaigns, you might rattle off words like “content,”…
