Tom Capper
53 posts
How product ops can enhance cross-functional collaboration in large enterprises
Malte Scholz, CEO and CPO of Airfocus delves into the product ops craft, and explains how it is…
How to Appear in Position One in 2024 — Whiteboard Friday
Unlock the secrets of SERP dominance in 2024 with Tom Capper. Discover the evolving landscape of position one…
How Volatile Are Search Results? — Whiteboard Friday
How volatile are organic search rankings day to day? Tom dives into data he captured using STAT to…
API Vs Web Scraping: Online Data Extraction Tools
With the never-ending demand for data extraction and its tools, an increase in the amount of data that…
User Signals as a Ranking Factor & US vs. Google
Explore the debate of whether or not user signals are a ranking factor in this article with Tom…
4 Stats About SGE – Whiteboard Friday
Discover key statistics on Google’s Search Generative Experience and their impact on SEO, ads, and user experience. Dive…
Project Managers Play a Critical Role in Customer Experience
Executive Summary Customer experience has become a critical component for success in today’s business world. It’s not just…
Tech Events are NOT as cool as you think (from an organizer perspective)
Hello everyone! My name is Keit, aka @k8dev, I’m Brazilian and, besides being a programmer, I’ve been organizing…
Why Should SEOs Measure Brand? — Whiteboard Friday
In this Whiteboard Friday, Tom discusses why SEOs should measure their brand, with specific reference to Moz’s new…
Cargo Cult Agile
Your team will have Sprints, with planning, estimation, review and retrospective meetings. There is a Scrum Master who…