What are OKRs in product marketing?
The OKR framework was first developed in the 1970s by Intel president Andy Grove, when he came up…
What is a pricing strategy?
After receiving the ‘OK’ from your key stakeholders, you need to switch your focus to fine-tuning the most…
Redefine your Go-to-Market strategy with our Go-to-Market workshop
Harness the power of tools, teams, and tactics, and elevate your future launches with our Go-t0-Market workshop. About…
Member Exclusive: The Alliance Welcome Session
Join our Alliance Slack community welcome session for all paid members. It’s your chance to learn more about…
Meet the Masters: Pricing with Tamara Grominsky
Welcome back to Meet the Masters – a podcast series to discuss the key facets of product marketing,…
Master the art of pricing and convert more customers
Nail your pricing strategy with our brand new virtual workshop, taking place May 30, 2023, 10am PST /…
Product Marketing Summit | Seattle | June 15-16, 2023
What is Product Marketing Summit Seattle? ☔️ A unique chance to get in a room with product marketing…
Product Marketing Summit | Denver | April 5-6, 2023
What is Product Marketing Summit Denver? 🏔 A unique chance to get in a room with product marketing…
Product Marketing Summit | Amsterdam | May 10-11, 2023
What is Product Marketing Summit Amsterdam? 🇳🇱 A unique chance to get in a room with product marketing…
Product Marketing Summit | Las Vegas | May 24-25, 2023
What is Product Marketing Summit Las Vegas? 🎰 A unique chance to get in a room with product…