Product Marketing Alliance
143 posts
Exploring tech product marketing for B2B vs B2C solutions in Africa
As a tech product marketer, one of the foundational tasks you need to undertake is customer segmentation –…
Product Marketing Summit | Seattle 2025
Catch up on all sessions from Product Marketing Summit Seattle including insights from TikTok, Salesforce, Mastercard, and more.
Product Marketing Summit London, June 2025
Catch up on every session from Product Marketing Summit London, with sessions from the likes of Dojo, Sage,…
Product Marketing Summit | Atlanta 2025
Catch up with all sessions from Product Marketing Summit Atlanta including insights from Atlassian, Etsy, Global Payments Inc,…
Navigating the AI landscape: Revolutionize the PMM process by integrating digital assistants
PMMnow is your chance to stream exclusive talks and presentations, hosted by product marketing experts and industry leaders.…
Product Marketing Summit | Dubai 2025
Catch up with all sessions from Product Marketing Summit Dubai including insights from Microsoft, Mastercard, Nissan, and more.
Product Marketing Summit | Amsterdam 2025
Catch up on all sessions from Product Marketing Summit Amsterdam including insights from HelloFresh, DataSnipper, Decathlon, and more.
Value takes center stage in the 2025 State of Win-Loss Analysis Report
Win/loss analysis is quickly becoming one of the most valuable assets in a PMM’s toolkit. Not because it…
Compare and contrast: Product marketing at small scale-ups vs enterprise
PMMnow is your chance to stream exclusive talks and presentations, hosted by product marketing experts and industry leaders.…
PMMs in Africa: This is Product Marketing
Product marketing is one of the most impactful — and often misunderstood — roles in tech. And in…