What is the average global product marketing salary?
Pay is one of those sticky subjects. No one particularly wants to talk about it, but everyone wants…
Day 55 / 100 Days of Code: Exploring JavaScript Control Flow
Sat, Aug 24, 2024 Hey everyone! 👋 Having studied Computer Science in college, I’m familiar with control flow…
How to conduct a 5C analysis
This article was updated in June, 2024. As a marketing or product professional, there’s one thing you need…
Top product marketing courses, certificates, and training
From customer advisory boards and personas, to customer segmentation, there are a whole bunch of tricks you need…
Discount pricing: how to increase profits with discounts
Discounting is a tried and tested tactic used by companies worldwide to drive sales; research has revealed discounting…
How product marketers can create a value-driven content strategy
Content plays a prevalent role in the product marketing process. Not only does it answer key questions your…
How to create effective product positioning + examples
The product marketing role is continually evolving, with practitioners being tasked with a variety of roles and responsibilities.…
What is a perceptual product positioning map?
Product positioning is a strategic exercise we use as product marketers to find a product or service’s place…
Monolithic Apps in Containers: Viable or Not?
Do you think running monolithic applications in containers is a good idea? Share your insights on the benefits…
Top 5 WordPress Security Threats
WordPress is one of the most popular content management systems (CMS) on the internet. It powers over 40%…