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How to create winning sales battlecards [+ examples]
Sales enablement assets help sales teams close more deals. This can involve enrolling your team members in training…
What is the average global product marketing salary?
Pay is one of those sticky subjects. No one particularly wants to talk about it, but everyone wants…
Day 55 / 100 Days of Code: Exploring JavaScript Control Flow
Sat, Aug 24, 2024 Hey everyone! 👋 Having studied Computer Science in college, I’m familiar with control flow…
How to conduct a 5C analysis
This article was updated in June, 2024. As a marketing or product professional, there’s one thing you need…
Top product marketing courses, certificates, and training
From customer advisory boards and personas, to customer segmentation, there are a whole bunch of tricks you need…
Discount pricing: how to increase profits with discounts
Discounting is a tried and tested tactic used by companies worldwide to drive sales; research has revealed discounting…
How product marketers can create a value-driven content strategy
Content plays a prevalent role in the product marketing process. Not only does it answer key questions your…
How to create effective product positioning + examples
The product marketing role is continually evolving, with practitioners being tasked with a variety of roles and responsibilities.…
What is a perceptual product positioning map?
Product positioning is a strategic exercise we use as product marketers to find a product or service’s place…
Monolithic Apps in Containers: Viable or Not?
Do you think running monolithic applications in containers is a good idea? Share your insights on the benefits…