Lauren Basiura
205 posts
How to Create a Comprehensive Paid Advertising Plan
Paid advertising plays a huge role in modern marketing, driving targeted traffic and promoting brand visibility. Success, however,…
The Role of Reporting & Analytics in Modern CRM Systems
Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the…
What Does Marketing Management Software Do & When Do You Need It?
You need to efficiently market your business, and factors like strategy and data-driven decision-making are largely responsible for…
AI Vs. Humans: Who Will Win the Content Creation Game?
As you might know, AI is revolutionizing how brands generate articles, videos, and even art. Tools like ChatGPT…
The Perfect Podcast Schedule for Your Audience: 5 Quick Tips
You need consistency to build a successful podcast. Like your favorite TV show, a well-timed podcast keeps listeners…
How to Tell if You Have a Profitable Sales Funnel
Having an effective sales funnel is crucial for converting prospects into loyal customers. It’s like a pathway that…
The Giant Compendium of Digital Marketing Checklists
Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing…
6 Insightful Content Marketing Tests You Should Do NOW
Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in…
How to Market a Manufacturing Company in 2024
As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. This…
AI Marketing Automation: An In-Depth Guide
AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with…