Lauren Basiura
239 posts
3 B2B Marketing Strategies to Double Down On
One question on the minds of many B2B Marketers right now is whether we should be funding new…
How B2B Marketers Can Get More Leads from Content in 2023
You already know that B2B marketer content marketing provides an endless amount of benefits. But you also know…
5 Common Multi-Channel Marketing Challenges and How to Overcome Them
Every e-commerce business owner wants to see their business grow and profits increase, but no one likes experiencing…
The Competitive Psychology of Pricing for E-Commerce
Pricing for e-commerce is a tricky beast. You need to account for competition with other sellers, but you…
B2B Marketing Trends That Will Grow Your Business in 2023
B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Marketers have shifted…
26 Inexpensive Customer Delight Ideas to Try Today
A base of one-time buyers is a recipe for a sinking business. To gain a lifelong customer, a…
3 Ways Data Privacy Changes Benefit Marketers [New Data]
When it comes to marketing, almost nothing is more important than having high-quality data on your target audience.…
Safari Destinations
What I built Safari Destinations is a platform built to showcase the best travel destinations in Africa. Users…
11 Content Marketing Optimizations You Need To Try Today
Content marketing optimizations are the secret to ranking well, driving traffic and reaching your audience. Highly saturated SERPs…